SaaS fintech company BridgerPay has lured Nati Harpaz, former CEO of Australia’s leading e-commerce organisation Catch.com.au, to join the payment firm and assume the role of its Executive Director.
BridgerPay revealed exclusively to Finance Magnates that the company has broadened its management team and that Harpaz will ‘join the mission to make payments easy for online businesses’.
The appointment comes a few months after Harpaz left Catch Group back in April 2020, ending a four-year tenure with the popular e-commerce site that turns nearly $250 million a year from the sale of end-of-line brand-name goods.
Serving since 2016 at the eCommerce giant, Nati has led Catch through a period of strong growth along with the recent transition after Wesfarmers acquired it for $230 million in 2019.
As CEO of Catch Group, he oversaw the rebrand to Catch and launch of an online marketplace, which saw the company roughly double its annual revenue.
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A Colorful Professional Background
Nati brings a wealth of experience spanning technology, law and business and is currently the Chairman of Octomedia, a leading B2B media company in Asia Pacific as well as director of Tradesquare.com.au, Australia’s leading B2B Marketplace platform. He also has experience in scaling up digital businesses and Fintech through his advisory role with Zip.co as well as his various investments in digital companies.
BridgerPay solution acts as an artificial intelligence-powered payment and data management platform, which was designed to reduce processing costs and increase approval ratios. The company delivers PCI compliant ‘as a service’ payment technology solutions to scaling digital platforms and merchants.
Announcing the appointment, BridgerPay Co-founder and CEO, Ran Cohen said: “We are very proud and happy to onboard Nati Harpaz to BridgerPay as an Executive Director, in our mutual mission to make payments easy for online businesses. Bridger has saved our merchants over $20M in 2020 in declined transactions with our BridgerPay Retry solution and a record volume of over $500M. To date, we have been focusing on Trading and Gaming platforms, but we are now looking to expand into eCommerce merchants as well as SaaS and other online transaction industries. Nati brings with him significant experience in scaling up tech companies and together we plan to accelerate our go-to-market and become a major player in the payment technology space.”
Furthermore, Harpaz added: “I am excited by the opportunity that BridgerPay is bringing to solve some big challenges for eCommerce operators. Many of my colleagues are now maintaining 5-8 different APIs to different payment platforms in order to accommodate their customer needs. What BridgerPay is doing is not only simplifying their integration but also helps them get more sales through using their Bridger AI Retry engine as well as provide them with consolidated reporting dashboards and ultimately improve the customer experience.”