eToro, a global investment platform, has announced that it has appointed Lord Fink as its Special Advisor on Friday. He will be joining the company on a part-time basis.

Lord Fink, or Stanley Fink, is well-known in the finance industry, particularly his track record in the brokerage, managed futures, and hedge fund industries. He is the current chairman of International Standard Asset Management (ISAM), the parent company of IS Prime, a prime-of-prime business offering margin and liquidity in forex. In addition, Fink is a former hedge fund manager and was previously the CEO and deputy chairman of the Man Group Plc.

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According to the statement, Fink will be advising eToro on crypto assets, which have seen an increased interest from institutional investors. He will be working closely with eToro’s management including Co-founder and CEO Yoni Assia, and UK Managing Director Iqbal V. Gandham.

Crypto assets are “revolutionary”

Commenting on his new role, Lord Fink said: “in more than three decades working in the investment industry I have seen constant change. None of these ‘innovations’ had the potential that blockchain technology offers, with crypto assets at the forefront. This is a revolutionary, not an evolutionary shift.

“I’m excited to be working with eToro who are not only an established player with a decade of multi-asset experience, but a leader in the crypto asset space.”

Yoni Assia, Co-founder and CEO of eToro, added: “it has become increasingly clear that institutions and other big ticket investors want access to crypto assets. Today, eToro has over 10 million users and we believe a key part of our future growth will come from these institutions. Lord Fink’s experience and expertise across the fund management universe is unparalleled and we look forward to working with him to further develop our institutional product offering.”

eToro’s investment platform allows its clients to trade stocks, ETFs, currency pairs, indices, commodities, cryptocurrencies, and CFDs. The broker is regulated in Europe by Cyprus Securities and Exchange Commission and regulated in the UK by the Financial Conduct Authority.