Equiti Taps Khaldoun Sharaiha as Co-Head of Retail Sales

The move comes on the heels of the company’s recent success in securing a substantial number of industry veterans.

Khaldoun Sharaiha, whose previous experience includes senior roles at ADS Securities and Dukascopy Bank, has joined the newly launched brokerage firm Equiti, the retail trading arm of Divisa UK Limited, according to information made public on his Linkedin profile.

Khaldoun will take on the role of Co-Head of Retail Sales to spearhead Equiti’s initial efforts in capturing new markets as the FCA-regulated company hopes to solidify its global footprint following the successful launch. The move comes on the heels of the company’s recent success in securing a substantial number of industry veterans.

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Khaldoun Sharaiha is a highly experienced FX industry professional, having spent twelve years serving at senior roles with many key players in the forex industry.

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Most recently, Mr. Sharaiha served as Sales Director at ADS Securities in Abu Dhabi, a position he assumed in May 2013 before joining Equiti this month.

Prior to that, a five-year tenure as Senior Relationship Manager and then Head of Middle East & North Africa at Dukascopy Bank SA took up Mr. Sharaiha’s career between 2003 and 2008, preceded by three years as Sales Manager at InterContinental Hotels Group and Graphic Master.

Earlier this week, Finance Magnates reported that the UK FCA has opened the door for Divisa Capital to expand its operations to the retail FX market after approving its investment deal with a Saudi Arabian family office. One of the first moves of the company was to register two new trading names – Equiti Global Markets and equiti.com.

Equiti has plotted its global expansion path as it announced the appointment of former Managing Director of ADS Securities Iskandar Najjar as its CEO. In addition, the recent hires of Hormoz Faryar as Head of Institutional Sales, Mohamed Isbeer on the brokerage side and Lauren Kiley on the PB business side are a glimpse into the number of projects the company are working on, explained Mushegh Tovmasyan, CEO of Divisa Capital.

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