Exclusive: Divisa Capital Expands into Retail, Teams up with Iskandar Najjar

Earlier this year, Divisa Capital announced a major investment of $100 million to expand its operations. At the time, the company outlined that a big portion of the equity will come from a Saudi Arabian family office and that the deal was pending regulatory approval.

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The UK Financial Conduct Authority recently approved the agreement, opening the door for Divisa Capital to new ventures. One of the first moves of the company was to register two new trading names - Equiti Global Markets and equiti.com.

Today Divisa Capital shared with Finance Magnates that Iskandar Najjar joined the holding group behind the significant investment into the company, which was announced in January. He ventured into the partnership after serving in several senior roles at ADS Securities, Alpari Middle East and ACM-Swissquote. Mr Najjar was instrumental for Divisa Capital's funding deal which was announced earlier this year.

Iskandar Najjar is a shareholder and director of the holding group that invested in Divisa. He joins Mushegh Tovmasyan, who continues to head Divisa Capital, to expand the firm’s business across the group’s various entities.

Expansion into Retail and New London Office

Divisa Capital’s expansion into the retail segment, under the brand Equiti Global Markets, is the first step of the company into the retail market. The offering of the brokerage arm includes a wide range of currencies, metals and CFDs.

Divisa Capital also recently relocated to its new 5000 square foot UK headquarters, occupying the entire 5th floor of 69 Wilson Street in the tech corner of the City’s square mile.

Commenting to Finance Magnates, Iskandar Najjar said: “We recognized gaps within the industry in the delivery of effective institutional level Prime Brokerage services, Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term aggregation and management. Execution quality, latency, spreads etc. naturally suffered, affecting Institutional as well as B2B and retail service offerings.”

“Our unique and decentralized operations intend to bridge this gap through bespoke offerings such as Equiti’s transparent pricing model and floating leverage,” Najjar elaborated.

The CEO of Divisa Capital and shareholder of the holding group, Mushegh Tovmasyan, added: “Our focus will continue to be unique liquidity, key product knowledge and a well-structured operational setup. Iskandar brings on board vast experience driving key business transformations and we share a common passion towards delivering products and services via innovation.”

“The recent hires of Hormoz Faryar as Head of Institutional Sales, Mohamed Isbeer on the Brokerage side and Lauren Kiley on the PB business side are a glimpse into the number of projects we are working on,” explained Mr. Tovmasyan.