Equiti.com, the FCA-regulated retail forex brand of Divisa Capital, has appointed Wassem Bayour as the company’s Country Head in the Kingdom of Saudi Arabia (KSA), according to his LinkedIn profile.
In his new role, Wassem will be expected to drive the growth of the KSA business alongside other Arab Gulf countries and in alignment with the firm’s regional strategy. Mr. Bayour brings to the forex broker over 7 years of experience from operational and sales roles in both KSA and Dubai.
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Before joining Equiti, the Syrian veteran FX executive served most recently as regional Head of Sales at AxiTrader where he led its marketing practices for KSA.
Prior to that he worked for nearly five years with Alpari (UK) Ltd where he was originally appointed as an account manager before quickly moving up the ranks to become its sales director in KSA. Wassem officially started his career with Alpari in 2010, until the defunct FX broker closed its doors after became insolvent following the SNB’s black swan.
Given Mr. Bayour’s deep experience and relationships with the financial community across KSA and GCC, Equiti.com is now in a better position to grow its business in this market segment. Further, the company is also backed by local investors – Divisa Capital previously outlined that a big portion of the $100 million investment that it received earlier this year comes from a Saudi Arabian family office.