DriveWealth Appoints Julie Coin as President

The Ex-Merrill Lynch and Deutsche Bank executive brings an array of strategic experience to the technology provider

Trading technology provider DriveWealth announced on Thursday afternoon that it has appointed Julie Coin as company president.

“I look forward to Julie helping launch DriveWealth to the next level of recognition in the fintech ecosystem as we play a key role in the modernization of brokerage infrastructure and digitization of financial services,” said DriveWealth CEO Robert Cortright.

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“She’ll be heavily engaged in optimizing our processes, messaging and coordination across our business functions while shaping meaningful key performance indicators and metrics.”

Coin has a huge array of experience in the financial services industry. Her most recent role was as chief operating officer at Galaxy Digital, a cryptocurrency firm.

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Prior to that, she spent just over three years with E*TRADE. During her time at the firm, she worked as the chief operating officer of the stockbroker’s retail trading division.

Preparing for rapid growth

The new DriveWealth president has also spent time at some major financial institutions. She was a director in Merrill Lynch’s investment banking strategy team and also had a three-year stint as head of strategy and business development in the firm’s EMEA wealth management team.

At the start of this decade, Coin also worked as global chief operating officer for Deutsche Bank’s global investment solutions and private wealth management divisions.

“I’m very excited to join DriveWealth at this stage in the firm’s evolution,” said Coin. “The company has custom-built an innovative, global brokerage-as-a-service platform that enables its partners to offer their retail customers creative user experiences for investing in U.S. equities on a fractionalized basis.

“I look forward to helping the firm grow rapidly, expand on its unique capabilities and capitalize on the wealth of market opportunities globally.”

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