Liquid Financial USA Inc., the US arm of Japanese cryptocurrency platform Liquid.com, has appointed FX industry veteran Justin Hertzberg as its first chief executive officer (CEO). Since 2013, Mr. Hertzberg has been serving as CEO of US-based global introducing broker Forest Park FX, a position he maintains alongside his new foray into the crypto space, he confirmed to Finance Magnates.
Liquid USA is a jointly-owned entity by Liquid.com and Virtual Currency Partners (VCP), a consortium of entrepreneurs investing in the fintech and cryptocurrency industries. The company has acquired a FinCEN-registered money service business through which Liquid, with offices in New York and Atlanta, will access the US security tokens market.
The appointment also comes a few months after Liquid.com completed its Series C funding round led by Bitmain and IDG Capital, which valued the company at more than $1 billion, making it the latest crypto unicorn.
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A decade-experience in FX space
Liquid, which was the first exchange to be officially licensed by the Japan Financial Services Agency (JFSA), also plans to use the new funds to help fuel their expansion across Asia and build new products.
Mr. Hertzberg started his new assignment with Liquid USA in April. Prior to his current role with Forest Park FX, he spent over two years as General Counsel at Lampost Capital, a boutique brokerage and execution firm operating in the equity and options markets since 1997.
Earlier in his career, he worked as senior VP of Business Development at Integra FX, a foreign exchange proprietary trading firm and trader training facility.
Commenting on his new role, Justin Hertzberg told Finance Magnates that “Liquid is one of the preeminent crypto exchanges in the world and a leader in liquidity, technology and regulatory compliance. I am excited to lead Liquid’s US expansion and am extremely fortunate to be supported by our incredibly talented executive team.”