U.S. based global introducing broker Forest Park FX has announced that Trent Hoerr is the firm’s new Head of Sales. The former Global Head of Operations at DirectFX, Hoerr has extensive experience with forex in both sales and operations. Prior to DirectFX, Hoerr served as ThinkForex’s Head of Institutional Sales.
Justin D. Hertzberg, Esq., the firm’s CEO, commented: “Forest Park FX has experienced tremendous growth since its launch in 2013. This is largely attributable to the high-touch service we provide to our clients – big and small – and our ability to deliver an FX brokerage solution that meets the individual needs of our clients. Trent’s knowledge of the industry coupled with his tireless work ethic and reputation as a consummate professional make him a natural fit for our firm and a key acquisition as we build on our past success.”
Mr. Hoerr noted: “This is an exciting opportunity for me. Forest Park FX’s broker-agnostic approach and client-focused business model has always stood out from the other IBs with whom I’ve worked in the past.”
In his new position, Hoerr will spearhead Forest Park FX’s expanding product and service offering for retail FX traders and institutional partners. “In my experience at the broker level, the sales offering can be quite limiting and you sometimes have to force a square peg into a round hole to make the sale. At Forest Park FX, however, we have the flexibility and freedom to deliver solutions that are custom-tailored to our clients’ trading needs.”