Codex Protocol, a decentralized registry for unique assets, announced on Tuesday that it has appointed Daniel Grachanin as its Head of Product. He joins Codex from RChain, where he was the Director of Product Managing.
Grachanin’s most previous role was Director of Product Marketing at RChain. Here, Grachanin was responsible for a variety of tasks. One of his most notable achievements was the complete development of the go-to-market of the RChain utility token. He also led efforts that evolved RChain from a Top 350 ($22M market cap) to a Top 30 coin ($666M market cap).
Before his position at RChain, Grachanin worked at Google as a Senior Product Manager for Gaming. At Google, he built, pitched, and led the Cloud Gaming Vertical and Product. He also built and led the product demo for Datalab (Python + SQL), BigQuery (SQL), and Speech/Vision API (Python). At Google, besides that, he also held the position of Enterprise Solutions Engineer.
Codex launches its token sale
The appointment of Grachanin coincides with the launch of Codex’s token sale with its ERC-20 token, CodexCoin (CODX). According to the report, the registry’s token sale has a hard cap of $15 million. In a private presale round, the tokens have already attracted $12 million. The registry has a fixed supply of one billion tokens.
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Commenting on his new role, Grachanin said: “as we take blockchain technology from ideation to practical, real-world application, understanding how users will use and interact with the product is more important than ever.
“Through this exciting token sale, we can bring utility and added network effects to Codex by creating a decentralized platform where users can drive and control change within the arts and collectibles space. I’m excited to join Mark and the rest of the team to develop a product that will enable mass adoption and have a significant impact in [sic] the art market.”
The launch of the token sale comes on the heels of Codex’s deployment to the mainnet on Monday. Being on the mainnet means that artists, collectors, and partner applications can create Codex Records for unique assets.
The CEO of Codex, Mark Lurie, also added: “When we started Codex, we aspired to create a platform that would eliminate many of the inefficiencies of working with unique assets, especially within the arts and collectibles market.
“Today, we are proud to realize these ambitions, launching a platform that can finally provide verifiable provenance and authenticity to this asset class. With the announcement of our token sale, and through our partnerships with some of the best and brightest companies in the industry, we believe that we are one step closer to creating a fairer and more transparent global ecosystem for all.”