AT Capital Markets (ATFX), the leading online trading platform, announced on Wednesday that it has appointed two new key executives to its Middle East (UAE) office. The new hires are Ramy Salah Mohamed Abouzaid, who will be the Financial Market Strategist for the UAE office and Reem Rabia is joining as the Marketing Manager for the company.

Speaking to Finance Magnates, Ryan Tsui, CEO, ATFX (UAE) believes that: “Ramy and Reem’s knowledge and experience in the Middle East region, will be crucial to tailoring the company’s service offering in the Middle East and hence expand the company’s impact in the region.”

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Both professionals have more than a decade of experience working in the financial markets. Prior to joining the financial services company, Abouzaid was the Chief Market Analyst for a large-scale forex company in the UAE. Here he was responsible for ensuring clients remain up to date with the latest market developments, including changes in regulation.

Commenting on his new role, Abouzaid said: “I think my experience can help me gain a keen understanding of factors influencing market movements in the Middle East. I will share my knowledge with others through my writings on a variety of professional financial news sites and provide education to Middle Eastern clients regarding Forex trading in the future.”

Rabia, on the other hand, is a seasoned marketing professional. During her career, she held positions in sales, advertising, communications, and marketing. She has played a key role in building marketing teams for a range of companies including technology, financial and forex.

At ATFX she will be responsible for the execution of marketing strategies and tactics. These will be used to drive the growth of the company’s UAE operations and improve and expand the overall brand development of the company in the Gulf Cooperation Council and wider Middle Eastern market.

Rabia added: “I thrive on keeping up with the latest in marketing as it pertains to the FX industry [sic] with my integrated marketing experience and skill sets, I am confidence [sic] we can capitalize on the ATFX brand as we innovate and grow.”

Commitment to UAE

ATFX has increased its focus on the UAE and has been taking steps to expand its operations in the region. In April, the company attained its license from the Abu Dhabi Global Market (ADGM) and is now regulated by the FSRA (Financial Services Regulatory Authority).

This is because the firm identifies the potential of the market, as when other country’s forex markets are slowing down, the sector in the UAE is growing rapidly.

As a result, the company has been appointing key positions in the area. At the end of June, Finance Magnates reported that Ryan Tsui had been appointed the CEO of its UAE office.

At the time of his appointment, Tsui identified that the Middle Eastern financial market was at a turning point. This is because the GCC region is wanting to diversify their economies away from oil. As a result, the UAE is at a key stage in its economic evolution which has seen an uptick in retail trading.