In particular, the latest Trading Strategies Supplement of The Times dedicated an article to Mr. Craddock, which stressed the merits of outstanding customer service, the advent of technology, and ATFX’s personal touch towards its clients. Indeed, ATFX has created a niche for itself with its unparalleled customer support.
According to the article on The Times, given the uptick of intense competition, the only way to spur growth and profits is by being customer-centric. This stance comes at time during which both investment products and brokerages are vying for market share in a cutthroat industry.
For its part, ATFX has always believed that the customer is king and the best way to succeed in the online trading domain is to personalize one's services suite. This also includes a focus on giving customers the most satisfying experience.
We want to be the market leader in customer satisfaction
Consequently, the group has offered a state-of-the-art, mobile-compatible trading portal, with 24/5 localized support and trusted account management. With the number of industry players quickly growing, ATFX believes that its client-focus is what sets them apart from the rest in the financial market.
Richard Craddock, CEO, ATFX
“We want to be the market leader in customer satisfaction, and this is driven by experienced, long-term professionals who have a true knowledge and understanding of what our clients want,” explained Mr. Craddock to The Times. He also noted that a key aspect of ATFX’s customer service was the company’s commitment to providing clients with representatives who speak their mother tongue.
Personal touch
In addition, with the leaps that technology has taken in recent years, the way customers trade has also seen a broad series of changes. This has also in parallel driven up the expectations of customer service. Understanding this, ATFX realized that to be successful and to distinguish itself from the pack, it had to strike the precise balance between providing cutting edge technology solutions and offering a personal touch for customers.
This led the company to providing a secure and transparent trading platform, along with its tailored customer services. Furthermore, this thinking spurred ATFX to not only ensure the best online trading experience, but also build trust among its clientele.
It’s important not to forget the personal touch because that’s what builds long-lasting relationships
Explaining all this to The Times, Mr. Richard Craddock reiterated “Previously, the most successful sales guys were those who had the best rapport with their clients and that came from face-to-face and over-the-phone contact. That industry has disappeared now, but it’s important not to forget the personal touch because that’s what builds loyalty and long-lasting relationships.”
ATFX has gone a step further, taking the time to understand the trading style preferences of individual customers and tailoring its support to meet such specific needs. This is also why the company offers not only the most popular trading platform in MetaTrader 4 (MT4), but also its mobile-compatible version.
Finally, ATFX ensures that customers make informed trading decisions, understanding the instruments of their choice, the market and other aspects that are likely to influence the value of the underlying asset.
“Ensuring people know what they’re doing is crucial. You can’t give someone a product with no understanding of what it is, and I think the more education, discussion and transparency we can create, the better for the industry overall,” CEO Craddock added.
In particular, the latest Trading Strategies Supplement of The Times dedicated an article to Mr. Craddock, which stressed the merits of outstanding customer service, the advent of technology, and ATFX’s personal touch towards its clients. Indeed, ATFX has created a niche for itself with its unparalleled customer support.
According to the article on The Times, given the uptick of intense competition, the only way to spur growth and profits is by being customer-centric. This stance comes at time during which both investment products and brokerages are vying for market share in a cutthroat industry.
For its part, ATFX has always believed that the customer is king and the best way to succeed in the online trading domain is to personalize one's services suite. This also includes a focus on giving customers the most satisfying experience.
We want to be the market leader in customer satisfaction
Consequently, the group has offered a state-of-the-art, mobile-compatible trading portal, with 24/5 localized support and trusted account management. With the number of industry players quickly growing, ATFX believes that its client-focus is what sets them apart from the rest in the financial market.
Richard Craddock, CEO, ATFX
“We want to be the market leader in customer satisfaction, and this is driven by experienced, long-term professionals who have a true knowledge and understanding of what our clients want,” explained Mr. Craddock to The Times. He also noted that a key aspect of ATFX’s customer service was the company’s commitment to providing clients with representatives who speak their mother tongue.
Personal touch
In addition, with the leaps that technology has taken in recent years, the way customers trade has also seen a broad series of changes. This has also in parallel driven up the expectations of customer service. Understanding this, ATFX realized that to be successful and to distinguish itself from the pack, it had to strike the precise balance between providing cutting edge technology solutions and offering a personal touch for customers.
This led the company to providing a secure and transparent trading platform, along with its tailored customer services. Furthermore, this thinking spurred ATFX to not only ensure the best online trading experience, but also build trust among its clientele.
It’s important not to forget the personal touch because that’s what builds long-lasting relationships
Explaining all this to The Times, Mr. Richard Craddock reiterated “Previously, the most successful sales guys were those who had the best rapport with their clients and that came from face-to-face and over-the-phone contact. That industry has disappeared now, but it’s important not to forget the personal touch because that’s what builds loyalty and long-lasting relationships.”
ATFX has gone a step further, taking the time to understand the trading style preferences of individual customers and tailoring its support to meet such specific needs. This is also why the company offers not only the most popular trading platform in MetaTrader 4 (MT4), but also its mobile-compatible version.
Finally, ATFX ensures that customers make informed trading decisions, understanding the instruments of their choice, the market and other aspects that are likely to influence the value of the underlying asset.
“Ensuring people know what they’re doing is crucial. You can’t give someone a product with no understanding of what it is, and I think the more education, discussion and transparency we can create, the better for the industry overall,” CEO Craddock added.
Vantage Aligns With UAE’s New Capital Markets Regime as CFD Trading Surges
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FM Daily Brief – 9 June 2026
FM Daily Brief – 9 June 2026
FM Daily Brief – 9 June 2026
FM Daily Brief – 9 June 2026
Today’s Tuesday, the 9th of June 2026, and these are our main stories: eToro’s customer assets climbed back above $20 billion, Prop trading model in prediction markets, and Leverate launched a new AI assistant for brokers and traders.
Today’s Tuesday, the 9th of June 2026, and these are our main stories: eToro’s customer assets climbed back above $20 billion, Prop trading model in prediction markets, and Leverate launched a new AI assistant for brokers and traders.
Today’s Tuesday, the 9th of June 2026, and these are our main stories: eToro’s customer assets climbed back above $20 billion, Prop trading model in prediction markets, and Leverate launched a new AI assistant for brokers and traders.
Today’s Tuesday, the 9th of June 2026, and these are our main stories: eToro’s customer assets climbed back above $20 billion, Prop trading model in prediction markets, and Leverate launched a new AI assistant for brokers and traders.
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls and the profits)
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The trades that taught me the most aren't the ones that worked. They're the ones that didn't — or the ones I almost caught and didn't have the nerve to ride. In this session, I'll tell you about the Brexit miss, the SNB shocker that nearly handed me a 5400% return, the BoJ surprise that punched me in the gut, and a few wins along the way. Each story carries a lesson, but the lessons aren't the point. Everyone who trades long enough collects a portfolio of moments like these; what separates the people who stay in the game is what they do with them.
The Engine and the Fuel: How AI & Data Drives African Future
The Engine and the Fuel: How AI & Data Drives African Future
The Engine and the Fuel: How AI & Data Drives African Future
The Engine and the Fuel: How AI & Data Drives African Future
The Engine and the Fuel: How AI & Data Drives African Future
The Engine and the Fuel: How AI & Data Drives African Future
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
If AI is the engine, data is the fuel. Without quality, accessible data, AI cannot work well; and without the right mindset, data remains just numbers instead of insight. In this session, leading experts will explore how AI and data are democratizing opportunities for businesses and personal growth. Discover practical ways to make AI accessible today, anticipate its transformative impact on African markets, and learn actionable steps to prepare for what's next. Let's talk about:
-How AI and data drive business efficiency and innovation in trading and fintech
-AI tools to elevate trading or business strategies
-How to access and maximise the power of data and AI
-Emerging AI and data trends in Africa and their economic ripple effects
Inside My Best Trade with Jimmy Moyaha
Inside My Best Trade with Jimmy Moyaha
Inside My Best Trade with Jimmy Moyaha
Inside My Best Trade with Jimmy Moyaha
Inside My Best Trade with Jimmy Moyaha
Inside My Best Trade with Jimmy Moyaha
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Most market post-mortems describe what happened to prices. Few describe what happened in the trading room while the position was open: the entry conviction, the moments that tested it, and the exit decision that closed the book.
This session brings one seasoned trader to the stage for an unfiltered account of the position that still defines how they think about markets.
Attendees will walk away with:
-A first-hand account of how a conviction trade is built, from thesis and entry through position management and exit
-Understanding of what turns a market observation into a live position, and what holds it when conditions shift
-Insight into how timing, execution quality, and market structure shaped the final result
-Perspective on what the trade revealed about edge, risk tolerance, and when to hold through a position moving against you
-Clarity on what separates a well-built trade from a well-timed one
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
Agentic Inequality: Democratizing Financial Access Through AI & Blockchain
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
As crypto and CFD trading continue to expand across Africa, access to advanced tools and market insights remains uneven. This session explores how AI and blockchain can bridge that gap by empowering informal traders and underserved communities to participate more effectively in digital financial markets. The discussion will focus on practical applications of technology to improve accessibility, education, and investment outcomes in both formal and informal sectors.
In this discussion, we will explore:
-The role of AI in democratizing access to trading tools, insights, and strategy development
-How crypto and blockchain can enable broader participation beyond traditional financial systems
-Addressing access barriers: infrastructure, education, and affordability in underserved communities
-Opportunities for brokers and platforms to tap into the informal trading economy
