ACY Securities, a foreign exchange (forex) broker based in Australia, has announced the appointment of its new Head of Marketing and Communications – Justin Pooni, who brings with him experience in financial markets marketing and branding.
As the Head of Marketing and Communications, Pooni will be in charge of the broker’s strategic positioning, communications, and digital strategy, to promote the company to traders.
Justin Pooni’s career before ACY Securities
During his career, which spans for more than a decade, Pooni has gathered experience in both developing and growing brands within the Australian and global markets, the statement released today said.
In the financial services industry, Pooni has held a number of roles including Head of Marketing & Communications for USGFX, a forex and CFD broker regulated by the Australian Securities and Investments Commission (ASIC).
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Here he worked for almost four years, joining in December of 2014 and leaving in August 2018, his LinkedIn states. Most recently, he was the Group Communications Manager for Yellow Brick Road, a non-bank financial services provider.
Commenting on the appointment, ACY Securities Director Jimmy Ye said: “This senior appointment is part of a series of upcoming executive appointments inline with ACY Securities’ commitment to beef up our presence in the global multi-asset trading industry in an organic way.”
Pooni commenced his career in marketing back in February of 2006. According to his LinkedIn, his first role in the industry was National Brand Marketer for Milner’s Brand Marketing.
Over the past 13 years, he has also held positions at the Department of Justice and Regulation for Victoria, Lumo Energy, Kellett Communications, and Saigon Technology.
“With a strong value proposition, the very best infrastructure and a commitment to empower traders through technology, ACY Securities has all the makings of becoming one of the most sought-after multi-asset brokers in the global market” added Pooni.