The American Sports Channel, ESPN has just announced that BitPay is the new title sponsor for the annual college football postseason game played in St. Petersburg (Fla.). Beginning with this year’s December 26 game, the bowl will now be known as the Bitcoin St. Petersburg Bowl. BitPay will serve as title sponsor for three years through the 2016 game.
“Our goal is to continue to move bitcoin into the mainstream and sponsoring the St. Petersburg Bowl offers us that opportunity,” said Tony Gallippi, Executive Chairman for BitPay. “College football fans and the bitcoin community represent a similar target demographic – tech-savvy men between the ages of 18 and 40.”
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According to the announcement, by sponsoring the bowl game, BitPay is not only hoping to stimulate the bitcoin community around the event, but also to further promote interest in the digital currency on a national scale and that the attention brought to bitcoin by the game will “further boost its ascension into the mainstream.” The 2014 game will be played on Friday, Dec. 26, at 8 p.m. ET at Tropicana Field in St. Petersburg.
“We’re extremely excited to welcome BitPay to college football and our bowl home in St. Petersburg,” said Brett Dulaney, Executive Director of the Bitcoin St. Petersburg Bowl. “We look forward to a long and mutually beneficial arrangement.”
Showing that ESPN does not get what Bitcoin fans are all about, the announcement concluded by saying that tickets for the 2014 Bitcoin St. Petersburg Bowl will go on sale later this year with prices starting at $40 and that tickets and merchandise will also be available to purchase with bitcoin. Maybe by the 2016 event that will know to say it costs a tenth of a Bitcoin, or will it be just a few Satoshis by then?