Time Inc. Partners with Coinbase to Accept Bitcoin, Micropayments to Be Explored

Time Inc. will be accepting bitcoin, thanks to a new partnership with Coinbase. The New York-based media company publishes over

Time Inc. will be accepting bitcoin, thanks to a new partnership with Coinbase.

The New York-based media company publishes over 90 magazines including Fortune, Sports Illustrated, Life and Travel + Leisure. It reaches 130 million subscribers worldwide.

Join the iFX EXPO Asia and discover your gateway to the Asian Markets

Earlier this year, they were spun off from media conglomerate Time Warner after 14 years of joint operation. The company is currently valued at $2.5 billion.

Suggested articles

Going Past the Great Wall: Things to Consider When Entering the Asian MarketGo to article >>

Coinbase hopes that its Bitcoin acceptance will further engage and expand its audience by providing an easier method of payment.

Coinbase added that being a media company with digital content, Time’s integration with Bitcoin makes it ripe for facilitating microstransactions such as tipping- a feature introduced by Coinbase last month.

Furthermore, Time’s integration “is an important step in helping the publishing industry understand and explore new business models that can be enabled with bitcoin.”

A good recent example is an initiative by Nanotransactions to allow users to pay the equivalent of pennies to view, for example, a single article.

Got a news tip? Let Us Know