A startup called Nanotransactions is looking to change the way we view content on the web, and thereby “save high-quality journalism” and help “everyone make an online living.” Nobody, it says, can afford to pay top-quality writers. Users are instead inundated with “clickbait” along the lines of “You won’t believe these ten reasons…”
Instead of the traditional paywall model, where $x gets you unlimited access in an online publication, the user can pay as little as pennies to view content s/he is truly interested in. Whereas traditional credit card payments can cost $0.30 per transaction, Nanotransactions charges as little as one cent.
An account can be used to manage multiple directions of the content economy: accepting payments for a user’s published work, making payments for accessing content and managing payments for content republished from elsewhere.
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Those following trends in digital currency will point out that such a model is begging for Bitcoin support. Indeed, the company says that Bitcoin payment functionality will be in place “as soon after launch as possible.” Notably, they have brought Bitcoin to the forefront at the ongoing Web Summit, tweeting:
— Nanotransactions (@nanotransaction) November 5, 2014
The startup is campaigning to raise funding on Indiegogo, a site that helps with the process with community engagement. A clip on the Nanotransactions’ page ends off with the message, “We have the best devs, We have customers waiting, Now we just need funding.” Its campaign to raise $85k has ended, with 66 funders contributing a total of $3227.