GAWMiners has launched its Hashlet miner offering, which seeks to make mining simple and affordable for even the non-technically savvy. Included in the offering is the Hashlet Solo for beginners, which is priced as low as $16.95, depending on the type chosen. The stated estimated payback period is 2-4 months.

Geniuses at Work (GAW) is branding the launch based on the theme of simplicity: the new units will make cryptomining “as easy to use as email” and are “grandma approved”.

Join the iFX EXPO Asia and discover your gateway to the Asian Markets

The launch is one piece of the puzzle for what the company says is its grand plan to take “Bitcoin mining to the mainstream consumer market.” Clients log in to their ZenCloud interface, now available following their acquisition of ZenMiner. Leveraging their ownership of the high-profile domain BTC.com, “Project Prime” hopes to bring mining to the masses. Said GAW CEO Josh Garza:

“Hashlet owners can start mining bitcoins instantly with no technical knowledge. They activate their Hashlet via email and receive guaranteed payouts by logging into their ZenCloud account at any time.”

The company says it sold “$1M units [sic] overnight” and that the Hashlet has become the most popular miner in the world.

The company has come under fire in Bitcoin-related forums such as reddit where commenters allege that in reality, GAW’s offerings are unfair. They claim that the latest offering is not what it is made out to be, although not much evidence is supplied.