You may remember last year New York-based eGifter, the popular electronic gift provider, began offering customers in September the choice to pay with Bitcoins, whilst adding two more crypto coins as payment options last month, namely, Litecon and Dogecoin, aided by their integration with GoCoin.
Now, they’ve gone one step further. If you want some special discounts, such as on that tuna sweetcorn and mushroom Domino’s pizza you always crave, you can do so, as long as you pay with one of the three coins mentioned above. How much of a discount? 3%. At the moment eGifter actually does offer discounts of 2% if paying via Paypal, and 1% if paying via credit card.
The discount won’t be available immediately however; customers, once having paid via Bitcoin or Litecoin or Dogecoin, will have to redeem the 3% afterwards via future purchases, and for this they’ll need to be part of the eGifter Points program.
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Co-founder and CEO of eGifter, Tyler Rowe said,
“Because cryptocurrencies cost less for transactions, we’re excited to be able to offer higher returns for those purchases to encourage additional usage… This forward-looking program aims to give back to our dedicated customers, rewarding their loyalty and support with points for purchases they’re making on eGifter. They can use the points in combination with any other payment method we accept, resulting in great savings.”
As Bitcoin’s and altcoins’ popularity grows, more companies shall choose to engage with crypto currencies, primarily due to lower fees and potential ease of integration. In fact eGifter has followed Gyft, a mobile gift card provider, who are already providing 3% discounts for purchases made through Bitcoin, this is a clear case of one company copying another.