Exclusive: Tradesmarter Launches “Wow”, an App Friendly Web Platform

There are currently apps that enhance content trading, social and telephone systems for both front end and back office

Tradesmarter, a binary options technology developer established in 2008, today announced the launch of a new extended financial trading platform, called “WOW”. The “WOW” platform is said to offer a simple, intuitive user interface (UI) to improve client interaction and engagement. The platform was built with an architecture that allows it to support 3rd party app integration.

Earlier this month we reported that Tradesmarter began offering a solution for operators that want to builds their own unique binary options trading platform graphical user interface. This works by utilizing the SmarterAPI which connects to the Tradesmarter trading platform back-end and all of the required supporting systems and modules. Now, Tradesmarter is calling on developers to develop under the SmarterAPI and to collaborate in building innovative Apps with scalable APIs.

Additionally, the firm says its Tradesmarter Developer Network offers APIs and tools to make it easy for developers to build, engage, enhance applications and earn money with the Tradesmarter Network. Partnering with Tradesmarter provides developers with additional API functionality & data access, increased call limits and dedicated support. However, applications are only accepted when the firm feels that they provide value to their partners. There are currently apps that enhance content trading, social and telephone systems for both front end and back office.

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“Apps like Smarter-Media which increases video engagement based on user level and action is a great example of a startup that takes advantage of the new platform capabilities. Another example is Autochartist which has developed a signals product that engages exceptionally with traders,” explained Yoni Avital, Tradesmarter’s CEO.


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