Exclusive: BNRY.com Is First Brand to Deploy Tradesmarter's New SmarterAPI
- The solution allows binary firms to completely control their Graphical User Interface while keeping all backend access like a white label.
Finance Magnates has learned that former SpotOption brand BNRY.com has become the first binary options firm to deploy a new solution from brokerage technology developer Tradesmarter. BNRY.com is operated by K-DNA Financial Services LTD, a newly licensed firm regulated by the Cyprus Securities and Exchange Commission (CySEC) since April 23, 2015.
One of the key challenges in the mature binary options market is the white label trading platforms similarity. While it is desirable to keep the binary options principals the same, in order to maintain simplicity, every significant operator would love to achieve their own platform front-end, create a unique trader experience and thus enhance all major key performance indicators.
Up until today, the only option to achieve that was a very long and significantly expensive process to build a full Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real with its entire set of supporting modules and systems, such as pricing engine, feed streaming, Risk Management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, , affiliate system, back office etc. The result was that only a few, very large, organizations have taken this path and some have even miserably failed.
Tradesmarter now offers an elegant and innovative solution for this problem - The operator only builds his unique trading platform Graphical User Interface (GUI) and using the Tradesmarter's SmarterAPI connects it to the Tradesmarter trading platform back-end and all of the required supporting systems and modules. This approach is said to combine the best of two worlds - the operator achieves their unique trader experience and enjoys the full technology benefit of a white label.
Yoni Avital, CEO of Tradesmarter, said: "A full project launch takes around 3 months, including full integration to our unique exotic options offering, Strategix and all other specific functionality between the platform and the back office such as "request access" for Account Level dependent features etc. The opportunity for the brand is infinite and the final result is only limited by the designers’ imagination."
This week, BNRY.com is launching its new platform based on Tradesmarter's SmarterAPI and everyone at the firm is thrilled to see its impact on the industry. This “Unique Trader Experience” approach is definitely where the prominent operators are aiming and this trend will surely help the industry growth and diversity.
Hanan Cohen, VP Business Development at Tradesmarter, added: "It is amazing to see the demand for uniqueness across the regions we are operating in - Asia, Europe and America. It appears that the "cultures of the world" are unified on that - The road to creating a BIG BRAND goes though building your Identity, leveraging your own innovation."
Finance Magnates has learned that former SpotOption brand BNRY.com has become the first binary options firm to deploy a new solution from brokerage technology developer Tradesmarter. BNRY.com is operated by K-DNA Financial Services LTD, a newly licensed firm regulated by the Cyprus Securities and Exchange Commission (CySEC) since April 23, 2015.
One of the key challenges in the mature binary options market is the white label trading platforms similarity. While it is desirable to keep the binary options principals the same, in order to maintain simplicity, every significant operator would love to achieve their own platform front-end, create a unique trader experience and thus enhance all major key performance indicators.
Up until today, the only option to achieve that was a very long and significantly expensive process to build a full Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real with its entire set of supporting modules and systems, such as pricing engine, feed streaming, Risk Management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, , affiliate system, back office etc. The result was that only a few, very large, organizations have taken this path and some have even miserably failed.
Tradesmarter now offers an elegant and innovative solution for this problem - The operator only builds his unique trading platform Graphical User Interface (GUI) and using the Tradesmarter's SmarterAPI connects it to the Tradesmarter trading platform back-end and all of the required supporting systems and modules. This approach is said to combine the best of two worlds - the operator achieves their unique trader experience and enjoys the full technology benefit of a white label.
Yoni Avital, CEO of Tradesmarter, said: "A full project launch takes around 3 months, including full integration to our unique exotic options offering, Strategix and all other specific functionality between the platform and the back office such as "request access" for Account Level dependent features etc. The opportunity for the brand is infinite and the final result is only limited by the designers’ imagination."
This week, BNRY.com is launching its new platform based on Tradesmarter's SmarterAPI and everyone at the firm is thrilled to see its impact on the industry. This “Unique Trader Experience” approach is definitely where the prominent operators are aiming and this trend will surely help the industry growth and diversity.
Hanan Cohen, VP Business Development at Tradesmarter, added: "It is amazing to see the demand for uniqueness across the regions we are operating in - Asia, Europe and America. It appears that the "cultures of the world" are unified on that - The road to creating a BIG BRAND goes though building your Identity, leveraging your own innovation."