Over the last decade, forex and binary options brands have initiated sponsorships in sports such as motor racing, cycling and sailing.
As it develops, sports sponsorship has trended towards mass-market sports such as football, which is attractive to firms seeking a larger audience. The very nature of sport has transcended into an international multi-billion dollar game, both on and off the pitch.
Can brokers really turn these partnerships into ROI?
Major sporting events, teams and individual performers are instantly associated with the biggest brands, a concept which compelled foreign exchange providers to recognize the imperative role it could play to secure new clients during periods of low market volatility and stagnation.
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Football has overridden other sports as the preferred benefactor for firms operating in the margin forex and binary options space. The sport’s European/ South American/African focused appeal has expanded across to Asia, where half of the world’s population resides and most of the largest sporting clubs tour annually to connect with their fan bases.
Today almost all top football clubs, including Manchester United, Atlético Madrid and until very recently Chelsea F.C., are engaged in such an agreement. Most notable in the binary options industry is 24option, sponsoring Seria A Champions Juventus.
But why is this costly approach on the top of the agenda? Can brokers really turn the high public profile of these partnerships into a measurable ROI?
In Finance Magnates first Quarterly Industry Report for 2015, we examine the benefits and real potential of this fast growing, highly visible strategy.
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