MSN and Saxo Bank discontinue MSN Trader

MSN Trader was an ambitious and an out of the box project co-launched by Microsoft and Saxo Bank exactly a year ago. Basically Microsoft became Saxo Bank's White Label and was offering forex, futures and CFDs. This is one of those projects that have small chances to become hugely successful and bigger chances of failing. Unfortunately for MSN and Saxo it was the latter.

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MSN Trader was an ambitious and an out of the box project co-launched by Microsoft and Saxo Bank exactly a year ago. Basically Microsoft became Saxo Bank’s White Label and was offering forex, futures and CFDs. This is one of those projects that have small chances to become hugely successful and bigger chances of failing. Unfortunately for MSN and Saxo it was the latter.

MSN and Saxo Bank MSN Trader Platform Discontinued, by Francesc FXStreet:

A fellow trader that was subscribed to MSN & Saxo Bank MSN Trader Platform sent me this notification he just got from Saxo Bank. It seems the collaboration didn’t work out and that it has been discontinued. I went to Money/Investing section at MSN and could not find any trace of MSN Trader. Francesc

IMPORTANT NOTIFICATION

www.saxobank.co.uk

We write to inform you that the MSN Trader website will be de-commissioned very shortly and the normal log-in webpage will no longer be available.

As you are aware, your MSN Trader account is held and contracted with Saxo Bank A/S. Please be reassured that the services provided to you by Saxo Bank will remain unaffected. However, the log-in page to access your account will change to https://www2.saxowebtrader.com/login. You may wish to bookmark the webpage. Going forward, the MSN Trader platform will adopt the Saxo Bank brand.

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5 Comments

  1. T.J.

    Unbelievable that saxo bank and MSN cannot get it to work – should be 1+1=3. Any reason ?

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  2. Irfan Pardesi

    MG, hats off to you..you were persistent MSN trader would shut down and here it is! I still remember our chat regarding this and I was of the same opinion as T.J. I actually thought this was a marketable product but using MSN Money ( I am not sure even that was used) compared to giving MSN Trader as an additional product as part of the add-ons with other Microsoft products is in my opinion what makes all the difference. ( Again that is speculation).

    But imagine, having a desktop icon MSN Trader preloaded on to your laptop with perhaps a $50 live account.. If nothing else it would have added atleast added a few thousand accounts.. Have the Business news from MSN popping up on the side of the platform and make some additional advertising dollars too…

    Oh well! Thanks to leverate and BT , there is 2 new brokers in the market every week. Who cares if one goes out..and perhaps its better for the Chinamen who were trying to hookup Baidu and ‘some’ Hongkong broker. Atleast they wont need to waste money anymore…

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  3. Fx

    Not only that but it may also be an unethical business diversification (the example of Google) because for all what it takes if you google for “Finance”, Google comes at top and if you do the same on Yahoo, it would be “Yahoo” on top.

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  4. Michael Greenberg

    i don’t agree. if google would start advertising google forex trading you think that it would have become world’s largest forex broker? i don’t. sometimes these deals just don’t happen as connecting two completely different business models and audiences is not trivial.

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  5. Michael Greenberg

    cheers :)

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