Why did Google lift its ban on crypto ads, and what does it mean for the future of the industry?
The cryptocurrency industry was put into a state of shock earlier this year when a number of social media giants and other websites announced that they would be banning cryptocurrency-related advertisements from their platforms.
The trend started in January with an official announcement by Facebook saying that it had created “a new policy that prohibits ads that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency.” The announcement also said that the policy would eventually be revisited, implying that the ban might not be permanent (spoiler alert: it wasn’t.)
Despite the implication of impermanence, Facebook’s ban on cryptocurrency advertisements seemed to inspire a trend within the industry. Snapchat, Twitter, Mailchimp, and others followed suit. Google quietly began purging cryptocurrency ad content as early as March, although an official ban was not put into place until June 1, 2018.
By the time an official ban had actually been put in place, the industry had already taken a massive hit, forcing the industry’s marketers and advertisers to have to completely rethink their methods of reaching new users.
Then, the ban was gone, almost as quickly as it had come. Google posted an announcement in September saying that registered cryptocurrency exchanges would now be allowed to advertise to users in the US and Japan.
This begs the question--to what extent have the concerns that caused Google to place the ban been alleviated? And what does this partial lift of the advertising ban mean for the future of the crypto industry?
Amy Vernon, VP of Community at Rivetz, told Finance Magnates that the ban was put into place as the result of bad actors that riddled the industry. “Last year, there were ICOs happening every five seconds, it felt like. Some of them turned out to be scams, some of them were poorly run and organized, and others simply failed because a lot of startups fail.”
As such, Vernon said that “platforms such as Google and Facebook wanted to limit their liability and so put a blanket ban on crypto and blockchain.”
Indeed, a lack of clear regulations in the United States on the cryptocurrency industry--particular during 2017 and early 2018--had left the door wide open to illegitimate actors. ICOs were suddenly the hottest and quickest way to make money. While the majority of crypto-related companies were (and are) legitimate, there was a high number of ICOs for companies that either didn’t have sufficient technical substance or were outright fraudulent. To a lesser degree, this is still a problem within the cryptocurrency space.
Internet Giants Instituted Ban as a Form of Self-Regulation
It was this factor that seems to have been the inspiration behind these internet giants’ crypto ad bans. To avoid running into trouble with the law, and to protect their users from exposure to fraud, an ad ban was the natural course of action--a sort of self-regulation.
“Many industry players are in a ‘self-regulating’ mode - working with industry association and initiatives (like Global Digital Finance) to establish codes of conduct and best operating practices, often modelled against existing regulatory guidelines for traditional financial products, which absolutely include advertising,” Coinfloor Chief Marketing Officer Teana Baker told Finance Magnates. Baker will be participating as a speaker at the upcoming Finance Magnates' London Summit that will take place from November 13 to 14 at the Old Billingsgate.
However, not everyone agrees that consumer protection was quite so top-of-mind for Google.
Publisher at ICORanker.com, Jeff Koyen, wrote in an email to Finance Magnates that "the idea that Google banned crypto ads to protect consumers is a load of bullshit. When has Google ever worried about, for example, getting sued over a misleading ad they served? They were protecting themselves."
Why Did Google Reverse the Ban?
Given the set of risks that have clearly been associated with the cryptocurrency industry, why did Google make the decision to ease its restrictions?
A few different answers are certainly possible. One is that through a mixture of education and regulation, the industry has actually become more mature, and that the products it is offering to the world are generally more legitimate.
However, what’s far more likely is that for one reason or another, the benefits associated with bringing back crypto ads started to outweigh the risks for Google. “This partial reversal — and it is partial — suggests to me that someone in Google got their shit together and put a plan in place,” Koyen told Finance Magnates.
"This plan balances their thirst for ad revenue against potential liabilities. That's why they've opened their ad platform to regulated exchanges and other approved advertisers,” adding that the new policy won’t be effective in blocking malicious players from advertising.
Stefania Barbaglio, founder and director of Casseopeia Ltd., echoed Koyen’s sentiments. She told Finance Magnates that in short, “Google realised how big the crypto market is, and the opportunity they would be missing out on if they weren’t flexible.”
“The Crypto advertising market is big,” she continued. “Putting a ban on Google ads would prevent them from making money and reaping the benefits of this big crypto community and industry. Google had ‘fear of missing out’, FOMO... Google wants a cut of the crypto trading profit and markets by turning on the green light for these institutions.”
Barbaglio will will be joining a panel on effective PR in crypto and communications strategies in the blockchain space at the upcoming Finance Magnates London Summit.
What a Reversal Means for the Future
Just as Google wasn’t the first company to place a ban on cryptocurrency-related advertising, it wasn’t the first to ease its restrictions on crypto advertising, either. Facebook partially lifted its own crypto advertising ban in mid-June.
Some analysts believe that this isn’t the only one of Facebook’s footsteps that Google will follow in. Facebook CEO Mark Zuckerberg has made statements throughout this year expressing his interest in blockchain technology; several job postings on Facebook’s careers page quietly let the world know that the company is working on some sort of mysterious blockchain project.
Sridhar Ramaswamy, Google's senior vice president of ads and commerce, announced in March that Google was ‘actively looking’ at ways that blockchain technology could potentially be used within its ecosystem, although no specific projects have been made public.
Still, it’s only a matter of time. We can be certain that when Google finally does enter into the blockchain and crypto spheres, its footsteps will be heard far and wide.
The cryptocurrency industry was put into a state of shock earlier this year when a number of social media giants and other websites announced that they would be banning cryptocurrency-related advertisements from their platforms.
The trend started in January with an official announcement by Facebook saying that it had created “a new policy that prohibits ads that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency.” The announcement also said that the policy would eventually be revisited, implying that the ban might not be permanent (spoiler alert: it wasn’t.)
Despite the implication of impermanence, Facebook’s ban on cryptocurrency advertisements seemed to inspire a trend within the industry. Snapchat, Twitter, Mailchimp, and others followed suit. Google quietly began purging cryptocurrency ad content as early as March, although an official ban was not put into place until June 1, 2018.
By the time an official ban had actually been put in place, the industry had already taken a massive hit, forcing the industry’s marketers and advertisers to have to completely rethink their methods of reaching new users.
Then, the ban was gone, almost as quickly as it had come. Google posted an announcement in September saying that registered cryptocurrency exchanges would now be allowed to advertise to users in the US and Japan.
This begs the question--to what extent have the concerns that caused Google to place the ban been alleviated? And what does this partial lift of the advertising ban mean for the future of the crypto industry?
Amy Vernon, VP of Community at Rivetz, told Finance Magnates that the ban was put into place as the result of bad actors that riddled the industry. “Last year, there were ICOs happening every five seconds, it felt like. Some of them turned out to be scams, some of them were poorly run and organized, and others simply failed because a lot of startups fail.”
As such, Vernon said that “platforms such as Google and Facebook wanted to limit their liability and so put a blanket ban on crypto and blockchain.”
Indeed, a lack of clear regulations in the United States on the cryptocurrency industry--particular during 2017 and early 2018--had left the door wide open to illegitimate actors. ICOs were suddenly the hottest and quickest way to make money. While the majority of crypto-related companies were (and are) legitimate, there was a high number of ICOs for companies that either didn’t have sufficient technical substance or were outright fraudulent. To a lesser degree, this is still a problem within the cryptocurrency space.
Internet Giants Instituted Ban as a Form of Self-Regulation
It was this factor that seems to have been the inspiration behind these internet giants’ crypto ad bans. To avoid running into trouble with the law, and to protect their users from exposure to fraud, an ad ban was the natural course of action--a sort of self-regulation.
“Many industry players are in a ‘self-regulating’ mode - working with industry association and initiatives (like Global Digital Finance) to establish codes of conduct and best operating practices, often modelled against existing regulatory guidelines for traditional financial products, which absolutely include advertising,” Coinfloor Chief Marketing Officer Teana Baker told Finance Magnates. Baker will be participating as a speaker at the upcoming Finance Magnates' London Summit that will take place from November 13 to 14 at the Old Billingsgate.
However, not everyone agrees that consumer protection was quite so top-of-mind for Google.
Publisher at ICORanker.com, Jeff Koyen, wrote in an email to Finance Magnates that "the idea that Google banned crypto ads to protect consumers is a load of bullshit. When has Google ever worried about, for example, getting sued over a misleading ad they served? They were protecting themselves."
Why Did Google Reverse the Ban?
Given the set of risks that have clearly been associated with the cryptocurrency industry, why did Google make the decision to ease its restrictions?
A few different answers are certainly possible. One is that through a mixture of education and regulation, the industry has actually become more mature, and that the products it is offering to the world are generally more legitimate.
However, what’s far more likely is that for one reason or another, the benefits associated with bringing back crypto ads started to outweigh the risks for Google. “This partial reversal — and it is partial — suggests to me that someone in Google got their shit together and put a plan in place,” Koyen told Finance Magnates.
"This plan balances their thirst for ad revenue against potential liabilities. That's why they've opened their ad platform to regulated exchanges and other approved advertisers,” adding that the new policy won’t be effective in blocking malicious players from advertising.
Stefania Barbaglio, founder and director of Casseopeia Ltd., echoed Koyen’s sentiments. She told Finance Magnates that in short, “Google realised how big the crypto market is, and the opportunity they would be missing out on if they weren’t flexible.”
“The Crypto advertising market is big,” she continued. “Putting a ban on Google ads would prevent them from making money and reaping the benefits of this big crypto community and industry. Google had ‘fear of missing out’, FOMO... Google wants a cut of the crypto trading profit and markets by turning on the green light for these institutions.”
Barbaglio will will be joining a panel on effective PR in crypto and communications strategies in the blockchain space at the upcoming Finance Magnates London Summit.
What a Reversal Means for the Future
Just as Google wasn’t the first company to place a ban on cryptocurrency-related advertising, it wasn’t the first to ease its restrictions on crypto advertising, either. Facebook partially lifted its own crypto advertising ban in mid-June.
Some analysts believe that this isn’t the only one of Facebook’s footsteps that Google will follow in. Facebook CEO Mark Zuckerberg has made statements throughout this year expressing his interest in blockchain technology; several job postings on Facebook’s careers page quietly let the world know that the company is working on some sort of mysterious blockchain project.
Sridhar Ramaswamy, Google's senior vice president of ads and commerce, announced in March that Google was ‘actively looking’ at ways that blockchain technology could potentially be used within its ecosystem, although no specific projects have been made public.
Still, it’s only a matter of time. We can be certain that when Google finally does enter into the blockchain and crypto spheres, its footsteps will be heard far and wide.
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
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Sandton Convention Center, Sandton, South Africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
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#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Don't miss out on our latest videos, interviews, and event coverage.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
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Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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📸 Instagram: https://www.instagram.com/financemagnates_official
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▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
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📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔