Gateway to China: RootAnt Serving Vital Role, Providing Localization Services
by
Disclaimer
China's unique market has created barriers to entry, though certain industry players have managed to thrive.
The Chinese market is one of the most misunderstood and hardest for brokers to enter. Given several challenges inherent to the region, the demand for on-the-ground solutions that can better cater towards Chinese clientele is instrumental. Localization remains a pain point for brokers, remaining a particular issue in the context of China.
However, RootAnt has solidified itself as a key player in China, focusing on user experience through its diverse product suite. To date, the group remains one of the only companies to help overseas financial institutions localize in Asia, namely China.
RootAnt also has gone to tremendous lengths to improve investors’ overall experience. In particular, its platform is a deep suite of fully integrated, back-end, middleware and front-end services and applications, connecting with APIs.
Finance Magnates spoke with Lincoln Yin, Founder and CEO of RootAnt, who outlines the group’s efforts in the Chinese market as well as the unique elements the country has relative to the broader market.
How do the latest developments by the Chinese government’s approach towards brokers affect the market?
It is obvious that not only the Chinese government, but also the global regulatory environment is going to be tightened. Specifically in China, there are more new brokers emerging this year. Some of them have unfortunately harmed the interest of traders however.
Moreover, there were some sorts of shakeup in the industry and several developments this year – what I believe is that there is an inevitable trend towards increasing the number of individuals looking for overseas investment opportunities. As such, the brokers who could really benefit and stand on the same side with the traders will survive and grow.
What do global brokers need to understand better about Chinese traders?
All of these solutions were designed specifically for the Chinese market’s user habit, which is very different with other markets. Nowhere is this truer than through the reliance on WeChat and WhatsApp.
Localization is also quite a big challenge for global brokers as the Internet giants such as Alibaba, Tencent, and others are also approaching securities trading. Collectively these augment the level of user experience for individuals even more. Consequently, the traders of global brokers will not take bad user experiences for granted nor tolerate it.
Asia, and notably the Chinese market is now the most important market for global brokers, however they are far from ready for localization and need to catch up with the intense competition. For our part, RootAnt is exactly the company who can help brokers with this challenge.
What are the major drivers for growth in Asia today?
For Asia, especially China market, traders here are keen to take risks to make a fortune. Additionally, more people are getting to know more about overseas instruments and be interested in experimenting. This trend drives the growth in Asia market for global brokers.
The trading platforms market is quite saturated, with MetaQuotes and other international players. How do you stand out?
First of all, when you take a glance at MT4/MT5 or other international platforms, none of them align with Chinese user habits, which is tremendously unique relative to worldwide markets.
Just download WeChat, Weibo and Alipay, and compare with WhatsApp, Twitter and Paypal. Our trading platform is born with the design with the Chinese user habit in mind and with improved user experience. However, our trading platform could also connect with MT4/MT5 with accounts and APIs. Of course, it also could connect with our clients’ own back-end APIs. These advantages make us very unique in this market.
And the trading platform is also compatible with our CRM/Account portal and IB system, which make the process from acquiring to retention much more streamlined.
Relationships of Chinese IBs and global brokers are crucial, but often go sour. What can each side do to foster a healthier relationship?
The value of benefiting each side is the foundation for this multi-lateral relationship –transparency is also the key. Our IB system also has a mobile version, which brings the most transparency from brokers towards IBs.
These also check the information and data in real-time. What’s more, the brokers are able to provide more support for IBs, especially tools. Our IB system is integrated with QR-code, which provides the IBs the easiest way to invite new traders to onboarding/register process.
Where can Fintech make the largest impact in China?
What we believe and the opportunity we are approaching is that Fintech should provide global brokers with localized platform/applications and solutions to increase the ratio of conversion and retention, whereby lowering the risk. Our KYC API aggregator helps brokers with real-time trader identity and credit data verification as well as anti-fraud measures.
RootAnt is a unique name for a brand. What does it stand for?
The reason that the company is named RootAnt is that we always think and act from the root, which is how we create value for our clients. Moreover, we take each single effort we take as a tiny ant, but the faith we hold is that a group of ants in the collective are huge. Ultimately, we always look for cooperation and our journey is one that is long-term – the accumulated effort will be truly amazing.
The Chinese market is one of the most misunderstood and hardest for brokers to enter. Given several challenges inherent to the region, the demand for on-the-ground solutions that can better cater towards Chinese clientele is instrumental. Localization remains a pain point for brokers, remaining a particular issue in the context of China.
However, RootAnt has solidified itself as a key player in China, focusing on user experience through its diverse product suite. To date, the group remains one of the only companies to help overseas financial institutions localize in Asia, namely China.
RootAnt also has gone to tremendous lengths to improve investors’ overall experience. In particular, its platform is a deep suite of fully integrated, back-end, middleware and front-end services and applications, connecting with APIs.
Finance Magnates spoke with Lincoln Yin, Founder and CEO of RootAnt, who outlines the group’s efforts in the Chinese market as well as the unique elements the country has relative to the broader market.
How do the latest developments by the Chinese government’s approach towards brokers affect the market?
It is obvious that not only the Chinese government, but also the global regulatory environment is going to be tightened. Specifically in China, there are more new brokers emerging this year. Some of them have unfortunately harmed the interest of traders however.
Moreover, there were some sorts of shakeup in the industry and several developments this year – what I believe is that there is an inevitable trend towards increasing the number of individuals looking for overseas investment opportunities. As such, the brokers who could really benefit and stand on the same side with the traders will survive and grow.
What do global brokers need to understand better about Chinese traders?
All of these solutions were designed specifically for the Chinese market’s user habit, which is very different with other markets. Nowhere is this truer than through the reliance on WeChat and WhatsApp.
Localization is also quite a big challenge for global brokers as the Internet giants such as Alibaba, Tencent, and others are also approaching securities trading. Collectively these augment the level of user experience for individuals even more. Consequently, the traders of global brokers will not take bad user experiences for granted nor tolerate it.
Asia, and notably the Chinese market is now the most important market for global brokers, however they are far from ready for localization and need to catch up with the intense competition. For our part, RootAnt is exactly the company who can help brokers with this challenge.
What are the major drivers for growth in Asia today?
For Asia, especially China market, traders here are keen to take risks to make a fortune. Additionally, more people are getting to know more about overseas instruments and be interested in experimenting. This trend drives the growth in Asia market for global brokers.
The trading platforms market is quite saturated, with MetaQuotes and other international players. How do you stand out?
First of all, when you take a glance at MT4/MT5 or other international platforms, none of them align with Chinese user habits, which is tremendously unique relative to worldwide markets.
Just download WeChat, Weibo and Alipay, and compare with WhatsApp, Twitter and Paypal. Our trading platform is born with the design with the Chinese user habit in mind and with improved user experience. However, our trading platform could also connect with MT4/MT5 with accounts and APIs. Of course, it also could connect with our clients’ own back-end APIs. These advantages make us very unique in this market.
And the trading platform is also compatible with our CRM/Account portal and IB system, which make the process from acquiring to retention much more streamlined.
Relationships of Chinese IBs and global brokers are crucial, but often go sour. What can each side do to foster a healthier relationship?
The value of benefiting each side is the foundation for this multi-lateral relationship –transparency is also the key. Our IB system also has a mobile version, which brings the most transparency from brokers towards IBs.
These also check the information and data in real-time. What’s more, the brokers are able to provide more support for IBs, especially tools. Our IB system is integrated with QR-code, which provides the IBs the easiest way to invite new traders to onboarding/register process.
Where can Fintech make the largest impact in China?
What we believe and the opportunity we are approaching is that Fintech should provide global brokers with localized platform/applications and solutions to increase the ratio of conversion and retention, whereby lowering the risk. Our KYC API aggregator helps brokers with real-time trader identity and credit data verification as well as anti-fraud measures.
RootAnt is a unique name for a brand. What does it stand for?
The reason that the company is named RootAnt is that we always think and act from the root, which is how we create value for our clients. Moreover, we take each single effort we take as a tiny ant, but the faith we hold is that a group of ants in the collective are huge. Ultimately, we always look for cooperation and our journey is one that is long-term – the accumulated effort will be truly amazing.
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Don't miss out on our latest videos, interviews, and event coverage.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔