Being nominated for a Finance Magnates Award triggers exposure on its own, independent of the outcome. Nomination announcement emails have opened at rates above general B2B benchmarks, with click-through rates several multiples higher than the industry average. Social posts around nominees have out-performed typical company-page engagement rates, and dedicated press coverage has kept readers engaged for over two minutes per visit. Nominations for the 2026 Awards close 11 September.

Being Nominated Is Already a Result

Most companies think about industry awards in binary terms: you either win, or not. The data behind the Finance Magnates Awards tells a different story. From the moment a company is nominated, it is folded into an exposure campaign spanning email, social media and press, reaching an audience of trading, fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term and payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term professionals well before voting even opens, let alone before a winner is named.

To understand how meaningful that exposure actually is, it helps to look at the numbers against general industry benchmarks rather than in isolation.

The Email Numbers

Award-related email campaigns are typically sent to an audience that has already opted in and shown interest in the industry, which tends to lift performance, but the scale of the gap is still notable.

Nomination Announcements: Open rates have reached above the roughly 20–25% average reported across B2B email benchmarks, with click-through rates to the nomination page in the 11–12% range, several times the 2–5% CTR most B2B campaigns achieve.

Voting is Open: Click-through rates to the voting page have reached as high as the mid-20s (%), well above what even top-performing B2B senders typically report.

Winners Announced: Open rates have topped 32%, keeping nominees and winners visible to an engaged audience even after the competitive phase has ended.

The takeaway: this isn’t a cold broadcast. It’s a highly engaged, industry-specific audience actively clicking through at each stage of the process, nomination, voting and results.

What Happens on Social Media

Individual nominee and winner announcements posted on LinkedIn have generated engagement rates well above what most company pages typically see, with a meaningful share of viewers clicking straight through to learn more. General benchmarks put a strong company-page engagement rate in the 2–5% range; posts tied to specific nominees and winners have performed at multiples of that, alongside impressions numbering in the thousands per post.

Reach per post: Individual nominee and winner posts have reached between roughly 600 and 3,100 impressions each, with a wave of posts across a single award category collectively reaching close to 7,000 impressions.

Engagement rate: Combining likes and click-throughs against impressions, individual posts have landed between roughly 5% and 10% engagement, well above the 2–5% range considered strong for a company page, and close to double the very top end of that benchmark on the best-performing posts.

Click-through to nominee page: Between roughly 4% and 8% of everyone who saw a post clicked straight through to the nominee's page, a direct, trackable path from a single post to real traffic, not just a passive impression.

View-through: Beyond static impressions, individual posts have logged upward of 600 to over 1,300 tracked views each, indicating the content is being actively watched or read rather than scrolled past.

That kind of performance matters because LinkedIn’s algorithm rewards early engagement; posts that get clicks and reactions quickly tend to be shown to a wider audience, compounding the initial exposure a nomination creates.

Press Coverage That Keeps Readers Engaged

Dedicated press coverage tied to award nominees and winners has kept readers on the page for well over two minutes on average, a strong engagement signal, well above what many news or PR placements achieve, where readers often skim and leave within seconds. Combined across placements, dedicated award coverage has driven over 500 B2B sessions, with the deepest engagement concentrated in the winner spotlight pieces.

Winner spotlight coverage: Dedicated press coverage for winners has averaged around 435 B2B sessions per article, with readers spending an average of 1 minute 46 seconds on the page. This exceeds the typical 45–90 second engagement seen across financial services publishing, showing that the content captures meaningful reader attention rather than quick PR skims.

General awards press coverage: Broader press coverage of the awards has reached around 577 B2B sessions per piece, with an average time of just over a minute, shorter than the winner spotlight pieces, but still reaching a dedicated B2B trading and fintech readership.

Syndicated pickup: Award coverage doesn’t stay confined to a single placement: pieces are also picked up and republished across external trading and financial platforms e.g. Trading View, extending visibility to readers beyond Finance Magnates’ own audience.

Reviews & Evergreen Content: Exposure That Outlasts the Campaign

Email sends and social posts create a burst of visibility, but they fade within days. A different part of the exposure picture comes from evergreen content, broker reviews and “best of” style pages that are built once, then actively maintained and optimised for search for as long as they stay published. For a nominee or winner, being featured here means visibility that keeps compounding long after the awards cycle has ended.

Organic reach: Dedicated evergreen comparison pages have generated as many as 26,000 organic impressions and around 2,500 page views in a single month, while newer editorial-style “best brokers” content is already picking up in the region of 6,000 organic impressions per quarter and climbing.

Search rankings: These pages regularly achieve page-one Google rankings for high-intent commercial searches, with top performers holding positions in roughly the 6–10 range for competitive terms such as “best forex broker” and “best prop firm” style queries, and page 1–5 rankings for regional “best brokers” searches covering markets including LATAM, MENA and Southeast Asia.

Engagement quality: Visitors to these pages have shown engagement rates as high as 94%, with close to three page views per visit — well above the 50–65% engagement rate generally considered strong across most industries under current GA4 benchmarking standards, and above typical B2B site averages too.

Ongoing visibility: Unlike a single email or social post, these pages are actively maintained and refreshed year-round as underlying broker information changes, regulation, fees, platforms, product updates, keeping featured nominees and winners visible to searchers long after the awards cycle itself has closed.

Emerging AI search visibility: Structured comparison tables and FAQ-style content are increasingly well-positioned to surface in AI-generated answers from tools such as Google AI Overviews, ChatGPT and Perplexity for exactly these kinds of “best broker” and “best prop firm” queries, a fast-growing discovery channel that traditional analytics don’t yet fully capture.

The takeaway here is different from the email and social data: this isn’t about a short-term spike. It’s exposure that keeps earning visibility in search, month after month, well beyond the awards calendar.

• Market Validation, Expert Proof: Your Guide to The Finance Magnates Awards 2026
• Finance Magnates Annual Awards 2026: Where Industry Trust Turns Into Recognition
• The Recognition Your Sales Team Can Actually Use

Why This Changes the Nomination Calculus

The instinct to only nominate when a win looks likely undersells what a nomination does on its own. Based on the data, nominees can expect to be:

• Featured in email campaigns with above-benchmark open and click-through rates

• Promoted through social posts that consistently outperform typical company-page engagement

• Covered in press content that holds reader attention well above average

• Positioned in front of a concentrated, professional trading and fintech audience at every stage, nomination, voting and results

None of that requires a trophy. It requires a nomination.

Exposure & Brand Visibility

What exposure do nominees receive?

The Finance Magnates Awards are designed to be a months-long brand visibility campaign, not just a single awards night. Every confirmed nominee benefits from promotional activity across Finance Magnates' global media ecosystem throughout three phases:

PRE-AWARDS

• Official announcement of your nomination across Finance Magnates channels
• Features in nominee reveal articles published on financemagnates.com
• Inclusion in social media posts reaching an international professional audience
• PR articles showcasing your company's achievements and innovations
• Integration into voting campaigns that reach traders, brokers, fintech leaders, and decision-makers worldwide

DURING THE AWARDS

• Active inclusion in community voting campaigns
• Ongoing social media spotlights during the voting window
• Priority access and recognition at the Gala Dinner
• Networking exposure alongside the industry's top decision-makers

POST-AWARDS (WINNERS)

• Dedicated winner announcement articles celebrating your achievement
• Exclusive in-depth media posts confirming and amplifying your win
• Global press coverage distributed across Finance Magnates' media platforms
• Evergreen content placements ensuring sustained long-term visibility
• Logo featured on the official FM Awards website for 12 months
• Listing in the Finance Magnates Directory (selected categories)

Finance Magnates Awards 2025 Official Highlights