But that doesn’t mean its time for banks, brokers and hedge funds to admit defeat.
The crypto sector is fresh, agile and dynamic while the financial sector is stuck in some old and not necessarily positive habits. In this article, we’re taking a fresh look at content marketing for financial services and asking - how do you measure up?
What do internet users want?
Storytelling
A typical consumer can process up to 100,000 words a day. They don’t want bland content but a story that’s going to capture their imagination.
KPMG’s ‘We Shape History’ campaign, for instance, was designed to amplify the company’s history of doing great work and making a difference, not only for clients but for society.
Top tip: Help users visualise what you are trying to say. Like the pictures in a storybook, visual stimuli evoke emotions and allow people to fully understand the message you’re trying to communicate.
Video
5 billion videos are watched on YouTube every single day. 100 million hours of video are watched on Facebook each week. And with 86% of online marketers using video content, it’s important not to be left behind.
Web users love it and in the finance world it can be used to clarify more difficult subjects such as crypto trading or blockchain initiatives. As you can see, YouTube video explainers regarding blockchain have garnered millions of views.
Top tip: As 85% of videos on Facebook are watched without sound, your key messages must also be understood with the volume down. That means overlaying basic text for those silent feed scrollers.
Authentic social media
Consumers are savvy. They can see straight past fake testimonials and non-genuine social posts. Be authentic online, go behind the scenes and humanise your brand. If one of your USPs is that you’re “transparent” or “honest” you should be showing it.
Top tip: ‘Go live’ with influential figureheads from your business. This is particularly important for ICOs who need to confirm their legitimacy amid a sea of scams or brands that have suffered from bad PR.
What don’t they want?
Pushy banner ads
1 billion web users across the globe will block ads over the next few years. And while a study by The McCarthy Group reported that 47% of millennials couldn’t live without the internet, they don’t want to be disturbed by irrelevant content.
In fact, the average click-through rate for banners according to Google is just 0.06% while 25% of the population now use Ad Blockers.
Salesy social media
Social media community engagement activities like quizzes, polls, infographics, giveaways and videos work. Repeated messages telling your community to “BUY NOW” or drumming home your USPS are boring. The more you rely solely on pushy sales messages, the more likely you are to be unfollowed, or worse still, blocked!
No online customer service
Today, more than 30% of customers expect live chat on your website. For customers that visit your website on a mobile device, this number is as high as 62%. Your traders and investors also want fast responses on social media with 39% of social media complainers expecting a reply within sixty minutes.
Yet the average response time from businesses is five hours. The telephone call centre isn’t dead yet, but brokers need their support staff to be online now more than ever before.
How do you measure up so far?
Award yourself 1 point for every ‘Yes’ answer
We create at least one blog per week
We tweet every day and respond to client tweets swiftly
We are actively creating engaging videos for our channels
Our traders can contact our team via social media and receive a response within 60 minutes.
We place content on channels other than our own
We have a 3% or more organic engagement on Facebook (based on page count)
We have an education centre which we continually populate
We monitor our online reputation
We have published thought leaders within our organisation
So how can you gain consumer loyalty and impress followers without getting on their nerves? Firstly, you must know your target audience and address them to show you care and that you’re tuned in to your consumers.
You must also know the stats as this will influencer your marketing strategy. For instance, if you target millennials or are running an isolated campaign, it’s important to know that:
57% of millennials state they are willing to view sponsored content from a brand if it includes authentic personalities and is entertaining and useful.
87% do approve product placements in videos e.g. when an influencer demonstrates a product or shouts out to a sponsor.
From these stats, you can garner the importance of celebrity influence.
Embrace influencer marketing for the finance sector
Influencer marketing for the finance sector is becoming increasingly popular. There are two main influencer types each with their own benefits and limitations: macro and micro.
Macro influencers:
Macro influencers have a huge following, usually around 100k. They’re the industry big-wigs such as fintech guru Jim Marous and blockchain expert Tiffany Hayden.
Then there’s micro influencers who tend to have around 10k followers but are usually way better at boosting engagement and providing a more personalised influencer approach.
The latter often focus on niche topics with micro influencers including ICON project founder Min Kim, Bitcoin trader Jamie Redman and Bitcoin entrepreneur Lawrence Nehum.
While macro influencers can be great for brand outreach, they’re expensive and you’ll need a decent budget.
To contact influencers and build a report that should garner interest from your followers, you can do a range of things such as:
Tagging them on Twitter
Commenting on relevant articles or topics
Becoming a thought leader to attract organic attention from like-minded individuals
Therefore, if you want to get noticed, you must become a go-to resource for those who value your products and services. If your platform is centred around crypto trading, wouldn’t it be cool to create a crypto hub packed with useful stats and information? As well as the latest platform updates, news and tools?
Search engines love fresh, good quality content and you’ll also garner a loyal following who will keep coming back for more. Remember 94% of readers share information they think will be valuable to others. So, be sure to include a host of easy-to-read stats, key takeaways and easy sharing options.
Keep Up with All the Latest Trends
Content is relevant. It’s a great way to connect with your target audience, but what’s fashionable for the year ahead? Well, content trends are based largely around consumer sentiment. For instance:
Snackable content is hugely popular
Snackable content is popular as it catches people’s attention without being long or dull. This could be in the form of short, sharp social media posts. Or it could be video teasers of less than 10 seconds long.
Facebook’s video on demand service Watch, for instance, is predicted by analysts to bring in a whopping $12 billion in sales by 2020 as people dip in and out of accessible content that’s interesting to them. Shorter and lighter content is also helping Facebook to differentiate themselves from other platforms.
AR/AI innovations
Users want to be taken on a journey. A journey that will catapult them from the norm and give them an experience to remember. Many finance companies are testing augmented reality or automated technology to smoothen customer service.
Automated help desks are one example of how the finance industry is trying to address problems quickly and hassle-free while reducing calls to their customer care centre.
CitiBank’s holographic workstation for financial trading introduces ‘mixed reality’ to the finance sector. The idea is to help traders interpret data by using a combination of 2D and 3D data presentations. Microsoft’s holographic headset, HoloLens, is used to let traders view 3D images.
Medium
Is your finance brand on medium? If not, this is another great avenue to explore regarding content marketing. The platform has 60 million monthly readers. It’s broken down into categories making finance related content easy to find. Top writers include Daniel Jeffries, a blockchain/crypto enthusiast with a following of over 41,000 and Michael K. Spencer.
Reputation Management
So, you’ve controlled the content on your site, but what about everywhere else? Your brand is what people say when you’re not there which is why it’s important to streamline your content marketing strategy across multiple channels.
Brands are working hard to shine online. And you should too. This means making sure what you write on LinkedIn matches up with your site portfolio.
It also means focussing on genuine user generated content. No fake reviews written in-house. Also, if you do face backlash. Deal with it head on. Deleting negative feedback can lead to further fury. Once the issues have been dealt with, you can work on producing great content that will eventually bury the bad.
Content Marketing for financial services can be so much better than it is right now. Don’t you agree? Get your content marketing on track with Contentworks.
Disclaimer: The content of this article is sponsored and does not represent the opinions of Finance Magnates.
But that doesn’t mean its time for banks, brokers and hedge funds to admit defeat.
The crypto sector is fresh, agile and dynamic while the financial sector is stuck in some old and not necessarily positive habits. In this article, we’re taking a fresh look at content marketing for financial services and asking - how do you measure up?
What do internet users want?
Storytelling
A typical consumer can process up to 100,000 words a day. They don’t want bland content but a story that’s going to capture their imagination.
KPMG’s ‘We Shape History’ campaign, for instance, was designed to amplify the company’s history of doing great work and making a difference, not only for clients but for society.
Top tip: Help users visualise what you are trying to say. Like the pictures in a storybook, visual stimuli evoke emotions and allow people to fully understand the message you’re trying to communicate.
Video
5 billion videos are watched on YouTube every single day. 100 million hours of video are watched on Facebook each week. And with 86% of online marketers using video content, it’s important not to be left behind.
Web users love it and in the finance world it can be used to clarify more difficult subjects such as crypto trading or blockchain initiatives. As you can see, YouTube video explainers regarding blockchain have garnered millions of views.
Top tip: As 85% of videos on Facebook are watched without sound, your key messages must also be understood with the volume down. That means overlaying basic text for those silent feed scrollers.
Authentic social media
Consumers are savvy. They can see straight past fake testimonials and non-genuine social posts. Be authentic online, go behind the scenes and humanise your brand. If one of your USPs is that you’re “transparent” or “honest” you should be showing it.
Top tip: ‘Go live’ with influential figureheads from your business. This is particularly important for ICOs who need to confirm their legitimacy amid a sea of scams or brands that have suffered from bad PR.
What don’t they want?
Pushy banner ads
1 billion web users across the globe will block ads over the next few years. And while a study by The McCarthy Group reported that 47% of millennials couldn’t live without the internet, they don’t want to be disturbed by irrelevant content.
In fact, the average click-through rate for banners according to Google is just 0.06% while 25% of the population now use Ad Blockers.
Salesy social media
Social media community engagement activities like quizzes, polls, infographics, giveaways and videos work. Repeated messages telling your community to “BUY NOW” or drumming home your USPS are boring. The more you rely solely on pushy sales messages, the more likely you are to be unfollowed, or worse still, blocked!
No online customer service
Today, more than 30% of customers expect live chat on your website. For customers that visit your website on a mobile device, this number is as high as 62%. Your traders and investors also want fast responses on social media with 39% of social media complainers expecting a reply within sixty minutes.
Yet the average response time from businesses is five hours. The telephone call centre isn’t dead yet, but brokers need their support staff to be online now more than ever before.
How do you measure up so far?
Award yourself 1 point for every ‘Yes’ answer
We create at least one blog per week
We tweet every day and respond to client tweets swiftly
We are actively creating engaging videos for our channels
Our traders can contact our team via social media and receive a response within 60 minutes.
We place content on channels other than our own
We have a 3% or more organic engagement on Facebook (based on page count)
We have an education centre which we continually populate
We monitor our online reputation
We have published thought leaders within our organisation
So how can you gain consumer loyalty and impress followers without getting on their nerves? Firstly, you must know your target audience and address them to show you care and that you’re tuned in to your consumers.
You must also know the stats as this will influencer your marketing strategy. For instance, if you target millennials or are running an isolated campaign, it’s important to know that:
57% of millennials state they are willing to view sponsored content from a brand if it includes authentic personalities and is entertaining and useful.
87% do approve product placements in videos e.g. when an influencer demonstrates a product or shouts out to a sponsor.
From these stats, you can garner the importance of celebrity influence.
Embrace influencer marketing for the finance sector
Influencer marketing for the finance sector is becoming increasingly popular. There are two main influencer types each with their own benefits and limitations: macro and micro.
Macro influencers:
Macro influencers have a huge following, usually around 100k. They’re the industry big-wigs such as fintech guru Jim Marous and blockchain expert Tiffany Hayden.
Then there’s micro influencers who tend to have around 10k followers but are usually way better at boosting engagement and providing a more personalised influencer approach.
The latter often focus on niche topics with micro influencers including ICON project founder Min Kim, Bitcoin trader Jamie Redman and Bitcoin entrepreneur Lawrence Nehum.
While macro influencers can be great for brand outreach, they’re expensive and you’ll need a decent budget.
To contact influencers and build a report that should garner interest from your followers, you can do a range of things such as:
Tagging them on Twitter
Commenting on relevant articles or topics
Becoming a thought leader to attract organic attention from like-minded individuals
Therefore, if you want to get noticed, you must become a go-to resource for those who value your products and services. If your platform is centred around crypto trading, wouldn’t it be cool to create a crypto hub packed with useful stats and information? As well as the latest platform updates, news and tools?
Search engines love fresh, good quality content and you’ll also garner a loyal following who will keep coming back for more. Remember 94% of readers share information they think will be valuable to others. So, be sure to include a host of easy-to-read stats, key takeaways and easy sharing options.
Keep Up with All the Latest Trends
Content is relevant. It’s a great way to connect with your target audience, but what’s fashionable for the year ahead? Well, content trends are based largely around consumer sentiment. For instance:
Snackable content is hugely popular
Snackable content is popular as it catches people’s attention without being long or dull. This could be in the form of short, sharp social media posts. Or it could be video teasers of less than 10 seconds long.
Facebook’s video on demand service Watch, for instance, is predicted by analysts to bring in a whopping $12 billion in sales by 2020 as people dip in and out of accessible content that’s interesting to them. Shorter and lighter content is also helping Facebook to differentiate themselves from other platforms.
AR/AI innovations
Users want to be taken on a journey. A journey that will catapult them from the norm and give them an experience to remember. Many finance companies are testing augmented reality or automated technology to smoothen customer service.
Automated help desks are one example of how the finance industry is trying to address problems quickly and hassle-free while reducing calls to their customer care centre.
CitiBank’s holographic workstation for financial trading introduces ‘mixed reality’ to the finance sector. The idea is to help traders interpret data by using a combination of 2D and 3D data presentations. Microsoft’s holographic headset, HoloLens, is used to let traders view 3D images.
Medium
Is your finance brand on medium? If not, this is another great avenue to explore regarding content marketing. The platform has 60 million monthly readers. It’s broken down into categories making finance related content easy to find. Top writers include Daniel Jeffries, a blockchain/crypto enthusiast with a following of over 41,000 and Michael K. Spencer.
Reputation Management
So, you’ve controlled the content on your site, but what about everywhere else? Your brand is what people say when you’re not there which is why it’s important to streamline your content marketing strategy across multiple channels.
Brands are working hard to shine online. And you should too. This means making sure what you write on LinkedIn matches up with your site portfolio.
It also means focussing on genuine user generated content. No fake reviews written in-house. Also, if you do face backlash. Deal with it head on. Deleting negative feedback can lead to further fury. Once the issues have been dealt with, you can work on producing great content that will eventually bury the bad.
Content Marketing for financial services can be so much better than it is right now. Don’t you agree? Get your content marketing on track with Contentworks.
Disclaimer: The content of this article is sponsored and does not represent the opinions of Finance Magnates.
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Featured Videos
Sherwan Zeybo | FXGT | Executive Interviews
Sherwan Zeybo | FXGT | Executive Interviews
Sherwan Zeybo | FXGT | Executive Interviews
Sherwan Zeybo | FXGT | Executive Interviews
In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
#financemagnates #fmnews #FXGT #CFDBroker #TradingApp #FinancialServices #customersupport
📣 Stay updated with the latest in finance and trading!
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
#financemagnates #fmnews #FXGT #CFDBroker #TradingApp #FinancialServices #customersupport
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
#financemagnates #fmnews #FXGT #CFDBroker #TradingApp #FinancialServices #customersupport
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
#financemagnates #fmnews #FXGT #CFDBroker #TradingApp #FinancialServices #customersupport
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
#financemagnates #Regulation #CryptoTrading #PropTrading #FinancialMarkets #DigitalTransformation
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
#financemagnates #Regulation #CryptoTrading #PropTrading #FinancialMarkets #DigitalTransformation
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
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▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
#financemagnates #Regulation #CryptoTrading #PropTrading #FinancialMarkets #DigitalTransformation
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
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🐦 X (Twitter): https://twitter.com/financemagnates/
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▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
#financemagnates #Regulation #CryptoTrading #PropTrading #FinancialMarkets #DigitalTransformation
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
#financemagnates #Regulation #CryptoTrading #PropTrading #FinancialMarkets #DigitalTransformation
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
#financemagnates #Regulation #CryptoTrading #PropTrading #FinancialMarkets #DigitalTransformation
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
#financemagnates #CryptoLiquidity #FXLiquidity #AIinTrading #BitcoinETF #TradingTechnology
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
#financemagnates #CryptoLiquidity #FXLiquidity #AIinTrading #BitcoinETF #TradingTechnology
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
#financemagnates #CryptoLiquidity #FXLiquidity #AIinTrading #BitcoinETF #TradingTechnology
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
#financemagnates #CryptoLiquidity #FXLiquidity #AIinTrading #BitcoinETF #TradingTechnology
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
#financemagnates #CryptoLiquidity #FXLiquidity #AIinTrading #BitcoinETF #TradingTechnology
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
#financemagnates #CryptoLiquidity #FXLiquidity #AIinTrading #BitcoinETF #TradingTechnology
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Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
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FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
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FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
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Don't miss out on our latest videos, interviews, and event coverage.
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FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
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Don't miss out on our latest videos, interviews, and event coverage.
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FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
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Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
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FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24