Becoming a successful mobile game developer is not easy. While the development process has become more accessible, monetization remains a tricky hurdle. However, all of that can soon change, as Colizeum aims to give mobile game developers more revenue opportunities.
Monetizing A Mobile Game
It may seem appealing to aspiring coders to build a mobile game. There are many successful game titles where people spend millions of dollars per year. However, one also has to consider that at least 20 others are trying to do the same and struggling for every successful mobile game. It is very tough to get into this industry and make money as a game developer, no matter how good the game may be.
The first hurdle is competing against established giants like King, Plarium, and others. These companies have huge budgets to spend on marketing and advertising. Additionally, they often represent large teams of coders rather than an individual. So even with the App Store and Play Store taking a 0% cut on every transaction, it will not hurt these companies' bottom line. However, for a one-person project, that story becomes very different.
A second option to consider is the limited number of advertising options. Developers can incorporate in-game advertisements or microtransactions. Both options are valid, although they may disrupt the player's experience. In addition, it is nearly impossible to access accurate performance data for these options, making developers wonder how their decisions pan out. User retention is essential, but it is nearly impossible to achieve without the correct metrics.
The future of mobile game monetization will require solutions to all these drawbacks. That is easier said than done, though. The current status quo will not be disrupted that easily. Instead, new solutions will need to be created. That will, most likely, involve the use of blockchain technology.
Blockchain-based Monetization is Coming
A project on the scale of Colizeum highlights the potential of blockchain technology in mobile gaming. Many people have been introduced to play-to-earn mechanics and in-game asset tokenization. However, few games integrate these options. Colizeum's SDK makes it easy for any mobile game builder to explore these options. More importantly, developers do not need blockchain coding expertise to leverage this Software Development Kit.
Combining blockchain monetization layers with traditional opportunities is the next paradigm. It is essential to offer more revenue options rather than attempt to replace the existing solutions. Colizeum gives mobile game builders that necessary third option, and one that doesn't involve a 30% cut or unnecessary intermediaries. Moreover, any game leveraging the Colizeum SDK will automatically be visible in the Colizeum Game Store. That enables developers to tap into a broader audience.
The primary benefit of the SDK is how it lets builders focus on developing their games. Furthermore, the unified economy creates a streamlined landscape for payment and monetization. In addition, one should not overlook the option of monetizing Tier 3 markets either. That latter part has not been possible until now, introducing a new era for mobile gaming.
The Colizeum SDK will get a beta release in July 2022. Five games have already committed to incorporating this technology. That list includes Dystopia: Battle Arena - Best Strategy Game of 2020 per Huawei AppGallery - and PoliPong - former Best New Game and Editors' Choice on the App Store. More titles, publishers, and developers are expected to follow suit over the coming months.
Incorporating NFTs and Monetized Tournaments
Enabling the play-to-earn and tournament mechanics is only the first part of the equation. Players looking to earn from these mechanics need Player Card NFTs: 5,000 Elite Player Cards enable users to mint all other cards. Holders will gain access to unprecedented utility and access to all games under the Colizeum Game Store banner.
The Colizeum SDK offers mobile game developers various opportunities. One option is to explore NFT minting and asset staking, two features that will be part of the SDK beta release. The other option is enabling tournaments created by the players. Doing so requires the $ZEUM token, which will be the utility asset across all games integrating the Colizeum SDK.
The $ZEUM token has been part of multiple successful IDOs across top-tier industry platforms. Moreover, its Token Generation Event (TGE) will occur on May 4th at 04:00 am UTC across Uniswap, Gate.io, and PancakeSwap. The TGE will provide broader access to the $ZEUM token for developers, investors, and mobile gaming enthusiasts.
$ZEUM Staking Goes Live On May 4
The $ZEUM TGE on May 4th kicks off an exciting journey for mobile gaming enthusiasts. Moreover, those who obtain the token can stake it on May 4th right away and unlock extra rewards. Moreover, staking the token will yield a passive revenue stream, as Colizeum puts up 18 million in $ZEUM staking reward.
Staking $ZEUM tokens will yield holders surprise token airdrops, NFT drop whitelist spots, and higher income from games on the Colizeum Game Store. Holders can engage in single-sided staking or liquidity pool staking. The latter option has 4x the APY of single-sided staking, making it a rather appealing opportunity.
