What’s your first reaction when you open an unexpectedly foreign website? You return to Google search, right? As appealing as the website may be, or no matter the good reviews you’ve read about the service, you’re going to give that company the heave-ho.
It’s been said that 90 percent of EU internet users favour a website in their own language. The majority of businesses, including financial institutions can benefit hugely from language translation services – especially those which function internationally or want to target foreign customers. In order to grow your financial business both locally and globally, you need to present your information in every language required.
Here are 4 financial services that can highly benefit from translation:
ICOs
There may be several countries around the world that have banned initial coin offerings, or as many know them, “ICOs”. That doesn’t mean your ICO website, whitepaper, explainer video or promotional material shouldn’t be multilingual. Providing this information in English only can prevent you from reaching global investors.
Not everyone is efficient in the English language. In fact, according to NZTC International, 75% of internet users won’t make a purchase from a website when the content isn’t offered in their native language. This phenomenon is attracting hundreds of investors worldwide, including in countries like Germany, Switzerland and Estonia. If you want to catch the eye of these potential investors, turn to a language service provider specializing in this industry to help make your services multilingual.
Online Trading Services
Whether you’re a broker that offers Forex
Forex
Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value.
Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value.
Read this Term or Cryptocurrency trading, you’ll undoubtedly want to target international clients. As mentioned in our previous article, the biggest traders in the world reside in non-English speaking countries. Is your website provided in languages other than English?
Is your market news available in Japanese? How about your Trading Platform
Trading Platform
In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real-time updates on quotes, charts and is the main frontend which customers are facing.Brokers either use existing trading platforms and sometimes customize them, or develop their own platform from scratch. Since the beginning of the retail FX trading business MetaQuotes and its platforms MetaTrader 4 (MT4) and MetaTrader 5 (MT5) have been the industry standard, especially when it comes to automated trading.MT4 Shows Resiliency While MT4 has long been seen as ubiquitous amongst brokers’ offerings, a targeted push by MetaQuotes themselves has led to broader adoption of MT5 in recent years. Advanced trading platforms such as MT4 or MT5 also allow access to a wide range of asset classes available for trading.The development of trading platforms over the past decade has failed to successfully dethrone MT4 or MT5, notably in the retail market. However, in institutional markets, brokerage companies and banking entities also construct and utilize proprietary currency trading platforms to help satisfy internal needs with trades executed through institutional trading channels.By far the most important parameter for many retail clients is the optionality and pairs available on trading platforms. Additionally, demand by traders has led to a greater emphasis on newer features such as advanced charting and other tools.
In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real-time updates on quotes, charts and is the main frontend which customers are facing.Brokers either use existing trading platforms and sometimes customize them, or develop their own platform from scratch. Since the beginning of the retail FX trading business MetaQuotes and its platforms MetaTrader 4 (MT4) and MetaTrader 5 (MT5) have been the industry standard, especially when it comes to automated trading.MT4 Shows Resiliency While MT4 has long been seen as ubiquitous amongst brokers’ offerings, a targeted push by MetaQuotes themselves has led to broader adoption of MT5 in recent years. Advanced trading platforms such as MT4 or MT5 also allow access to a wide range of asset classes available for trading.The development of trading platforms over the past decade has failed to successfully dethrone MT4 or MT5, notably in the retail market. However, in institutional markets, brokerage companies and banking entities also construct and utilize proprietary currency trading platforms to help satisfy internal needs with trades executed through institutional trading channels.By far the most important parameter for many retail clients is the optionality and pairs available on trading platforms. Additionally, demand by traders has led to a greater emphasis on newer features such as advanced charting and other tools.
Read this Term? Is it accessible in Arabic? You want to make sure that you are catering to traders, globally. A broker’s website should be offered in a variety of languages, in order to attain new clients in foreign countries.
Banking
Whether your business functions with asset management, commercial or investment banking, it’s almost a prerequisite that your content is offered in various languages. All banking institutes should strive to communicate their message to a global market. Especially in this day and age where banks have offices and staff scattered all over the world.
Expand into all areas of the banking world and strengthen relationships with foreign potential clients by adapting your content into another language. Whether it be account information, marketing collateral, performance and market reports, disclaimers, agreements or transactions and forms, you need to make sure your copy targets global customers, too. Otherwise, you’re restricting your banking services to one locale only.
Insurance
From health to life or car insurance services, your documents need to be tailored for global clients. Most, if not all of businesses have customers who are not proficient in their source language. What if they’re interested in a great health insurance provider like yours but decide to turn down the offer, simply because the information is not displayed in their native tongue?
“Tough”, you might say. Unfortunately, being stubborn in an industry like this won’t get you very far. Insurance companies are generally multinational, which leaves you no choice but to translate your content. Translating your copy (including services, benefits, coverage and rates) can help create trust among international clients and build long-term relationships.
Once you’ve decided to translate your content, it’s time to turn to a reputable language service provider with an understanding of the financial industry (trading, insurance or banking). They will adapt your content accurately, ensuring that it tailors to the cultures, nuances and characteristics of the target locale.
What’s your first reaction when you open an unexpectedly foreign website? You return to Google search, right? As appealing as the website may be, or no matter the good reviews you’ve read about the service, you’re going to give that company the heave-ho.
It’s been said that 90 percent of EU internet users favour a website in their own language. The majority of businesses, including financial institutions can benefit hugely from language translation services – especially those which function internationally or want to target foreign customers. In order to grow your financial business both locally and globally, you need to present your information in every language required.
Here are 4 financial services that can highly benefit from translation:
ICOs
There may be several countries around the world that have banned initial coin offerings, or as many know them, “ICOs”. That doesn’t mean your ICO website, whitepaper, explainer video or promotional material shouldn’t be multilingual. Providing this information in English only can prevent you from reaching global investors.
Not everyone is efficient in the English language. In fact, according to NZTC International, 75% of internet users won’t make a purchase from a website when the content isn’t offered in their native language. This phenomenon is attracting hundreds of investors worldwide, including in countries like Germany, Switzerland and Estonia. If you want to catch the eye of these potential investors, turn to a language service provider specializing in this industry to help make your services multilingual.
Online Trading Services
Whether you’re a broker that offers Forex
Forex
Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value.
Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value.
Read this Term or Cryptocurrency trading, you’ll undoubtedly want to target international clients. As mentioned in our previous article, the biggest traders in the world reside in non-English speaking countries. Is your website provided in languages other than English?
Is your market news available in Japanese? How about your Trading Platform
Trading Platform
In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real-time updates on quotes, charts and is the main frontend which customers are facing.Brokers either use existing trading platforms and sometimes customize them, or develop their own platform from scratch. Since the beginning of the retail FX trading business MetaQuotes and its platforms MetaTrader 4 (MT4) and MetaTrader 5 (MT5) have been the industry standard, especially when it comes to automated trading.MT4 Shows Resiliency While MT4 has long been seen as ubiquitous amongst brokers’ offerings, a targeted push by MetaQuotes themselves has led to broader adoption of MT5 in recent years. Advanced trading platforms such as MT4 or MT5 also allow access to a wide range of asset classes available for trading.The development of trading platforms over the past decade has failed to successfully dethrone MT4 or MT5, notably in the retail market. However, in institutional markets, brokerage companies and banking entities also construct and utilize proprietary currency trading platforms to help satisfy internal needs with trades executed through institutional trading channels.By far the most important parameter for many retail clients is the optionality and pairs available on trading platforms. Additionally, demand by traders has led to a greater emphasis on newer features such as advanced charting and other tools.
In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real-time updates on quotes, charts and is the main frontend which customers are facing.Brokers either use existing trading platforms and sometimes customize them, or develop their own platform from scratch. Since the beginning of the retail FX trading business MetaQuotes and its platforms MetaTrader 4 (MT4) and MetaTrader 5 (MT5) have been the industry standard, especially when it comes to automated trading.MT4 Shows Resiliency While MT4 has long been seen as ubiquitous amongst brokers’ offerings, a targeted push by MetaQuotes themselves has led to broader adoption of MT5 in recent years. Advanced trading platforms such as MT4 or MT5 also allow access to a wide range of asset classes available for trading.The development of trading platforms over the past decade has failed to successfully dethrone MT4 or MT5, notably in the retail market. However, in institutional markets, brokerage companies and banking entities also construct and utilize proprietary currency trading platforms to help satisfy internal needs with trades executed through institutional trading channels.By far the most important parameter for many retail clients is the optionality and pairs available on trading platforms. Additionally, demand by traders has led to a greater emphasis on newer features such as advanced charting and other tools.
Read this Term? Is it accessible in Arabic? You want to make sure that you are catering to traders, globally. A broker’s website should be offered in a variety of languages, in order to attain new clients in foreign countries.
Banking
Whether your business functions with asset management, commercial or investment banking, it’s almost a prerequisite that your content is offered in various languages. All banking institutes should strive to communicate their message to a global market. Especially in this day and age where banks have offices and staff scattered all over the world.
Expand into all areas of the banking world and strengthen relationships with foreign potential clients by adapting your content into another language. Whether it be account information, marketing collateral, performance and market reports, disclaimers, agreements or transactions and forms, you need to make sure your copy targets global customers, too. Otherwise, you’re restricting your banking services to one locale only.
Insurance
From health to life or car insurance services, your documents need to be tailored for global clients. Most, if not all of businesses have customers who are not proficient in their source language. What if they’re interested in a great health insurance provider like yours but decide to turn down the offer, simply because the information is not displayed in their native tongue?
“Tough”, you might say. Unfortunately, being stubborn in an industry like this won’t get you very far. Insurance companies are generally multinational, which leaves you no choice but to translate your content. Translating your copy (including services, benefits, coverage and rates) can help create trust among international clients and build long-term relationships.
Once you’ve decided to translate your content, it’s time to turn to a reputable language service provider with an understanding of the financial industry (trading, insurance or banking). They will adapt your content accurately, ensuring that it tailors to the cultures, nuances and characteristics of the target locale.