Boston Technologies Partners with Kenmore Design to Boost Its SYOB Product

The company aims to integrate additional web-interface functions to complement its Start Your Own Brokerage package with Kenmore’s CRM, workflow

boston-technologies-300-2501Boston Technologies (BT) has established itself among the leaders in providing complete solutions to build up a brokerage from the ground up. With the space becoming ever more competitive as Leverate’s Sirix and X Open Hub are garnering speed, BT’s new offering is providing clients with additional functionalities  they had to previously obtain independently. The company is aiming to reduce the efforts necessary for start-up brokerages by nurturing their necessities with a full package, presently even including web design.

Forex Magnates’ reporters contacted Boston Technologies for a comment and gathered that the company has decided to reach out to Kenmore Design in light of its experience in web-based solutions and design. While BT excells in integrating several platforms like MT4, cTrader, Zulutrade and Tradency with its own Boston Prime liquidity aggregation solution, it realized that instead of putting precious developer time into creating its own web-based products, it rather partner-up with a company that already has a proven track record within the space.

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Kenmore_DesignWith the inclusion of Kenmore’s Trader Room web-based CRM technology, the SYOB product now provides automated account opening functionality and caters to clients who are in need of assistance with the design of their start-up brokerage’s website.

With competition within the space of providing clients who are willing to start their own brokerage with an integrated solution from the ground-up gradually increasing, we expect to see industry leaders competing at providing ever more complete turnkey solutions. Surely, full integration comes at a cost, yet it also permits new brokerages with a clear vision and sound marketing plans to launch as quickly as possible and get the opportunity to target their niche quickly.

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