X Financial Solutions, today announced that the company is changing its name to the same name as its flagship product, X Open Hub.
The company name change is aimed at strengthening the brand’s recognition, to demonstrate its focus on its X Open Hub platform and to emphasize the openness of their product, according to an announcement made to Forex Magnates.
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Jakub Zablocki, Managing Director of X Open Hub Limited, commented in the announcement: “The X Financial Solutions’ brand name no longer reflects our strategy. We are not a 3rd party solution provider. Our focus is 100% on offering our open trading software to the industry, allowing all participants to develop and integrate their own products and solutions.”
MT4i, Tradency, Zulutrade and Robotero are some of the non-brokerage technology partners utilizing X Open Hub’s API.
The name change coincides with a launch of a new company website, www.xopenhub.pro.