ETNA, a provider of white label trading solutions for online broker-dealers, today announced a technological partnership with the investment firm Planner Securities to roll out its Alpha Plan online trading platform.
Using ETNA Trader, a trading platform for brokers provided by ETNA, Alpha Plan provides a unique user experience for its active traders. Traders will benefit from the HTML5 based and browser web platform, customizable drag-and-drop layout, live charts with technical analysis tools, as well as the ability to trade directly from charts.
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ETNA’s offering comes with a turnkey broker front-end and can be connected to any existing trading platform. Moreover, the cloud-hosted platform is scalable to the volumes of data that clients need to process which makes it cost-efficient in terms of IT infrastructure.
Humberto Santos, CEO of Planner Securities, commented: “We’re delighted that Alpha Plan brings a superior trading experience with a competitive edge. I’m proud of our instrumental synergy with ETNA to help us to enable access to the U.S. markets for customers from around the world.”
Roman Zhukov, CEO of ETNA, added: “It’s an honor to have an opportunity to work alongside such a unique investment boutique firm like Planner Securities to help it stay competitive. This is in line with our ethos of making the most modern trading technology super affordable. Lowering costs for the end user is key in today’s ever expanding FinTech space.”