The UK may be in the middle of Brexit negotiations, but London still remains the financial heart of Europe. This stance also appears to be shared by Bloomberg, which has just launched a new broadcast facility in the UK capital.
Bloomberg Television will be leaning heavily on the new high-tech facility to report on the financial industry’s biggest trends moving forward.
Bloomberg’s decision to unveil the new facility is hardly surprising, given that the group recently opted to open a new European headquarters last month in the city. The stance is a notable departure from other venues, many of which see London’s influence as the paramount financial hub as on the decline, leading up to the UK’s formal schism with the bloc in 2019.
In the heart of the finance industry
Ultimately, much of this talk may simply be conjecture, with Bloomberg Television’s office serving as a ringing endorsement for the city’s prospects moving forward. As recently as September, London retained the title of top global financial center in this year’s Global Financial Centers Index survey by Z/Yen Partners and the China Development Institute (CDI).
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In particular, the new broadcast facility will serve as a home to Bloomberg’s London-based television shows, per a group statement. This includes a detailed slate of programs such as “Bloomberg Daybreak Europe,” “Bloomberg Surveillance”, “Bloomberg Markets: European Open” and “Bloomberg Markets: European Close”. The broadcasts will also serve as part of Bloomberg Television’s existing global offering, which already entails instalments in such cities as New York, Washington DC, San Francisco, Hong Kong, Singapore, Sydney, Dubai, and Berlin.
Al Mayers, Global Head of Broadcast for Bloomberg, commented on the new studio: “The groundbreaking technology allows our journalists to visually tell stories like never before, leveraging the power of the Bloomberg Terminal for our viewers around the world using our extensive library of custom charts and graphics.”
The launch of a London center for Bloomberg Television represents an important move for the group as it maintains a central vantage point into one of the largest and most dynamic economies in Europe. The move also places Bloomberg in the center of the Brexit movement, strategically placed to cover all matters affecting the banking and financial services industry.
Indeed, these segments have been amongst the most widely talked about and covered by news outlets, with Brexit potentially triggering an exodus of thousands of personnel out of London. “The new studio also enhances our capability to showcase our interviews with global leaders in finance, investing, markets and economics, as well as Bloomberg’s stable of experts,” explained Mr. Mayers.