Prime broker Divisa Capital announced on Monday that it has changed its name to Equiti Capital UK as part of a re-branding effort.
The new name means that the prime broker will be more identifiable with its parent company – Equiti Group.
“This brings our Group companies even closer together,” said Equiti Capital CEO Brian Myers, “and we are delighted the company now reflects the Equiti brand.”
Aside from Divisa Capital, two of Equiti Group’s other subsidiaries will also be changing their names.
The company’s US prime brokerage division, Divisa US, is now called Equiti US.
Similarly, Divisa AM – an Armenian subsidiary of the firm – will be changing its name to Equiti AM.
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“We want to create a strong global brand to deliver on the Equiti’s Group’s vision,” said Iskandar Najjar, Equiti Group’s CEO. “Brand alignment of all companies within the Group to the Equiti masterbrand will facilitate our efforts to deliver global excellence.”
Divisa Capital to Equiti Group
Whether or not it has delivered “excellence” is up for debate but, over the past couple of years, Najjar and his team have certainly made headway in spreading Equiti Group’s presence across the globe.
Since receiving around $100 million in funding from a group of Gulf investors in 2017, the company has made an array of expansionary efforts.
Notably, EGM Securities, a subsidiary of the firm, received the first online forex license in the East African country of Kenya earlier this year.
Equiti Capital UK is, as the name suggests, based in London and the company also has prime brokerage subsidiaries in New Zealand, the US, and Armenia.