Is timing really everything when it comes to trading FX?
Traders urged to be flexible to fully capitalize on opportunities.
But brokers note that specific timeframes remain important.
Discover the best brokers in the UAE in 2025.
Is timing really everything when it comes to trading FX? It's an age-old question in any type of trade, but in today's fast-moving FX markets, understanding this is more important than ever.
The First and Last Hours
A survey of 3,000 traders conducted by FOREX.com earlier this year - our coverage of which you can dig into here - underlined the importance of the first and last hours of the trading day for FX traders. No surprise there.
Popular trading times as per FOREX.COM.
Stefano Gianti, education manager at Swissquote notes that intraday traders frequently exit their positions to secure profits considering market direction. In some cases, this is also done to avoid negative swaps - particularly on Wednesdays when charges for several currency pairs are tripled.
According to Alex Kuptsikevich, senior analyst at FxPro, trends do not unfold intraday very often though as there is usually some defining mood formed either by the end of the US session or Asia’s trading performance.
Alex Kuptsikevich, via LinkedIn
“For the most part, the markets remain within this trend until the news from the US although not everyone is ready to transfer market risks to the next day and beyond,” he says. “Traders often prefer to avoid a fee for carrying a position to the next day, especially over the 18 months during which time central bank rates stopped being zero in the US, UK and euro area, leading to higher rollover fees.”
However, Michael Boutros, senior technical strategist at FOREX.com urges traders to look beyond daily timing patterns to take account of seasonal trends that could lead to reduced trading volumes and increased market volatility.
Adam Button, chief currency analyst at ForexLive observes, FX trading gravitates towards economic data which tends to be released early in the day, while trading at the end of the day is often about position squaring and risk mitigation by traders who prefer to finish the day without positions on
Time Zones and Public Holidays
By utilizing data on the impact of public holidays or seasonal trends, for example, traders can enhance their strategies by precisely timing their trades to coincide with periods of increased liquidity and volatility suggests Kate Leaman, chief market analyst at AvaTrade.
Kate Leaman
“Moreover, understanding the impact of public holidays and seasonal trends allows traders to anticipate potential shifts in market sentiment and periods of lower liquidity,” she adds. “For instance, trading volumes typically decline during major holidays, which can lead to unexpected volatility or lack of movement, impacting trade execution and risk management. As such, awareness of these factors is imperative for effective trade execution.”
It is important to note that the G10 FX market trades from the Monday open in Auckland all the way through to the Friday close in New York and that there isn’t really a ‘start’ and an ‘end’ to the trading day, though individual trading centers come on and off line as the day progresses.
"It is unsurprising that traders often seek to trade when these sessions overlap, particularly during the London-New York overlap, as this is typically when liquidity is at its best and trading volumes are at their highest,” says Michael Brown, market analyst at Pepperstone. “As the below EUR/USD chart may help to evidence, hourly trading ranges also tend to be greater during these periods - an obvious attraction for short term traders.”
When it comes to using this information there are a few factors to consider. Seasonal trends are a matter of frequent debate as to their effectiveness and utility, with some market analysts suggesting that they are only worth following if they can be combined with other factors (such as fundamental/technical analysis or positioning) to formulate a trade idea.
“As for public holidays - particularly as we approach the Christmas period - capital preservation is likely to be key for the majority of traders, who will be seeking to hold onto the gains that they have already made this year by treading carefully (reducing position sizes) as volumes typically thin out into year-end,” observes Brown.
Busy Periods
David Morrison, senior market analyst Trade Nation agrees that despite the fact that we now have apparently ‘seamless’ 24-hour trading, the FX market is busier than usual during the switchover between Asia Pacific/European-London/US-New York sessions.
“I would recommend making sure that you are aware of the exchange opening and closing times for the financial instruments you are trading,” he says. “I don’t know if one can build a successful trading strategy around such information. But at such times traders may be able to benefit from greater liquidity, although it is dangerous to rely on this as liquidity can dry up without warning.”
Covering FX Risk
Michael Quinn
Michael Quinn, group trading manager at Monex Europe says his clients have real-world requirements to cover FX risk, which means their trading patterns tend to be defined by underlying commercial requirements.
“That said, we do see a tendency for clients to trade higher volumes of their flow in the morning of their working day, a pattern that is repeated across all jurisdictions,” he says. “Alas, the currency markets we mainly operate in are so liquid that even detailed insight into corporate commercial flow generally provides little benefit to speculative FX traders.”
Is timing really everything when it comes to trading FX? It's an age-old question in any type of trade, but in today's fast-moving FX markets, understanding this is more important than ever.
The First and Last Hours
A survey of 3,000 traders conducted by FOREX.com earlier this year - our coverage of which you can dig into here - underlined the importance of the first and last hours of the trading day for FX traders. No surprise there.
Popular trading times as per FOREX.COM.
Stefano Gianti, education manager at Swissquote notes that intraday traders frequently exit their positions to secure profits considering market direction. In some cases, this is also done to avoid negative swaps - particularly on Wednesdays when charges for several currency pairs are tripled.
According to Alex Kuptsikevich, senior analyst at FxPro, trends do not unfold intraday very often though as there is usually some defining mood formed either by the end of the US session or Asia’s trading performance.
Alex Kuptsikevich, via LinkedIn
“For the most part, the markets remain within this trend until the news from the US although not everyone is ready to transfer market risks to the next day and beyond,” he says. “Traders often prefer to avoid a fee for carrying a position to the next day, especially over the 18 months during which time central bank rates stopped being zero in the US, UK and euro area, leading to higher rollover fees.”
However, Michael Boutros, senior technical strategist at FOREX.com urges traders to look beyond daily timing patterns to take account of seasonal trends that could lead to reduced trading volumes and increased market volatility.
Adam Button, chief currency analyst at ForexLive observes, FX trading gravitates towards economic data which tends to be released early in the day, while trading at the end of the day is often about position squaring and risk mitigation by traders who prefer to finish the day without positions on
Time Zones and Public Holidays
By utilizing data on the impact of public holidays or seasonal trends, for example, traders can enhance their strategies by precisely timing their trades to coincide with periods of increased liquidity and volatility suggests Kate Leaman, chief market analyst at AvaTrade.
Kate Leaman
“Moreover, understanding the impact of public holidays and seasonal trends allows traders to anticipate potential shifts in market sentiment and periods of lower liquidity,” she adds. “For instance, trading volumes typically decline during major holidays, which can lead to unexpected volatility or lack of movement, impacting trade execution and risk management. As such, awareness of these factors is imperative for effective trade execution.”
It is important to note that the G10 FX market trades from the Monday open in Auckland all the way through to the Friday close in New York and that there isn’t really a ‘start’ and an ‘end’ to the trading day, though individual trading centers come on and off line as the day progresses.
"It is unsurprising that traders often seek to trade when these sessions overlap, particularly during the London-New York overlap, as this is typically when liquidity is at its best and trading volumes are at their highest,” says Michael Brown, market analyst at Pepperstone. “As the below EUR/USD chart may help to evidence, hourly trading ranges also tend to be greater during these periods - an obvious attraction for short term traders.”
When it comes to using this information there are a few factors to consider. Seasonal trends are a matter of frequent debate as to their effectiveness and utility, with some market analysts suggesting that they are only worth following if they can be combined with other factors (such as fundamental/technical analysis or positioning) to formulate a trade idea.
“As for public holidays - particularly as we approach the Christmas period - capital preservation is likely to be key for the majority of traders, who will be seeking to hold onto the gains that they have already made this year by treading carefully (reducing position sizes) as volumes typically thin out into year-end,” observes Brown.
Busy Periods
David Morrison, senior market analyst Trade Nation agrees that despite the fact that we now have apparently ‘seamless’ 24-hour trading, the FX market is busier than usual during the switchover between Asia Pacific/European-London/US-New York sessions.
“I would recommend making sure that you are aware of the exchange opening and closing times for the financial instruments you are trading,” he says. “I don’t know if one can build a successful trading strategy around such information. But at such times traders may be able to benefit from greater liquidity, although it is dangerous to rely on this as liquidity can dry up without warning.”
Covering FX Risk
Michael Quinn
Michael Quinn, group trading manager at Monex Europe says his clients have real-world requirements to cover FX risk, which means their trading patterns tend to be defined by underlying commercial requirements.
“That said, we do see a tendency for clients to trade higher volumes of their flow in the morning of their working day, a pattern that is repeated across all jurisdictions,” he says. “Alas, the currency markets we mainly operate in are so liquid that even detailed insight into corporate commercial flow generally provides little benefit to speculative FX traders.”
Paul Golden is an experienced freelance financial journalist with a strong institutional background. Over the past two decades, he has written for globally recognised financial publications, covering topics such as market structure, regulation, trading behaviour, and economic policy.
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Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
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When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
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As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
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-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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Mind The Gap: Can Retail Investors Save the UK Stock Market?
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As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
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-Are they happy with the Leeds Reform, in principle and in practice?
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-How can the FCA balance greater flexibility with consumer protection?
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-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official