TradeStation Sponsors TradeOff Platform to Reach Millennials

As brokerages continue to find new ways to reach millennials, TradeStation Group, Inc., the parent company of online securities and futures brokerage firms, revealed on Friday that it has established sponsorship with TradeOff Technologies, LLC, a fantasy stock Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term.

TradeOff is a company that combines online gaming with trading, leveraging the popularity of the former to bring financial literacy and education to new traders. Under the agreement, TradeStation will support the company in its attempts to advance financial literacy in a different way - by allowing investors to learn about trading through a game.

“These days, millennials may not be investing but they are gaming, and the journey from gamer to trader could be a natural step,” said Rob Kuck, President of TradeOff in the statement.

“Believe it or not, the skillsets are closely intertwined. Gaming requires quick reflexes, the role of game theory, Risk Management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, Read this Term and being a good sport. We’re excited to have TradeStation’s sponsorship, which we believe will help expose gamers to the online trading industry.”

In particular, through this game, players can choose to go up against robots or other traders in a simulated trading environment, with the goal being to make as much money as possible in a three-minute period, based on real historical market data. Specifically, TradeStation is sponsoring TradeOff’s “Titans of Trade”.

Commenting on the sponsorship, John Bartleman, President of TradeStation Group, Inc added in the statement: “The demographics of investing and self-directed trading continue to transform, and millennials specifically remain a very untapped market demographic. We believe that for trading to resonate with this generation, we need to find more progressive ways that meet them where they are.

“Gaming culture is more popular than ever, and TradeStation is excited to sponsor TradeOff’s game. This sponsorship helps TradeOff deliver a hands-on trading experience that’s engaging, familiar and helps reduce the fear of trading.”

Changing strategies

As Finance Magnates has reported, many brokerages are trying to reach more millennials. Whether that’s by offering commission-free trading, fractional shares trading, more advanced mobile apps, and more, trading companies are continuing to find new ways to reach this growing market.