Google announced on Friday that it has banned 2.3 billion adverts in the past twelve months.
The technology giant also said that it had removed approximately one million ‘bad’ advertising accounts in the same period.
Throughout 2018, Google also introduced 31 new policies relating to its advertising services.
Many of those pertained to the retail trading industry, with policies now in place that restrict advertising for companies dealing in cryptocurrency, foreign exchange, binary options and contracts for difference.
The tech firm’s rules banned outright any advertising by binary options firms and affiliates for FX and CFD brokers.
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For brokers, things are easier, but the rules are still strict. Firms have to adhere to Adwords policies and get licensing from specific regulators before they can use the search engine’s services.
Google’s cryptocurrency rules remain less clear. At the same time as retail brokers started feeling the tech company’s pinch, cryptocurrency firms reported difficulty in using Google’s advertising solutions.
Towards the end of the year, however, things seemed to have turned around. In October, for instance, Google released a statement saying that regulated exchanges in the US and Japan would be allowed to use the company’s advertising services.
On top of its account and advert bans, Google also said on Friday that it had removed 320,000 publishers from its publishing network.
The tech company also blacklisted 90,000 websites and an astonishing 700,000 mobile applications.
To improve its advertising service, Google said that it would be introducing a ‘self-help’ tool for advertisers next month. The search engine operator also announced that it would be scanning all adverts, using machine learning technology, before they go live.