O-SYSTEMS, the binary options, forex and CFD complete brokerage solution provider, will announce the launch of their latest product, OSYSFX, at the iFX Expo International 2017 in Cyprus starting tonight.
The developers told Finance Magnates: “Our new trading platform is all about Automation. Our main goal is to help the broker to better understand his client, and cut the overall cost. We have developed a method for getting customers onto the platform with one of the lowest CPA costs in the business. Once on the platform, our funnels and smart segmentation convert customers more efficiently and effectively than what traditional broker-calls-client systems.”
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One feature of the new system is that a client can sign up with just an email. The system then collects information about the client’s trading habits and builds a portfolio about the potential depositor, creating a more personal relationship. This process avoids the need for annoying and aggressive call centers, reduces the amount of neccesary manpower, increases the conversion rate, and the quality of traders.
Another interesting feature is the use of deep learning for deposit prediction. The O-SYSTEMS R&D has built 10 models based on 160 parameters about the client (IP, Age, Browser, etc.) predicting the chance that a potential client will deposit. This is reflected automatically in the CRM, and the sales agent will see his leads according to the 10 models – from highest % to the lowest. This way, when a sales agent calls a lead, the chances increase that the potential client will want to engage.