MetaQuotes is developing a new product, expanding the software company’s portfolio into the advertising space, sources with knowledge of the matter shared with Finance Magnates. The name of the product is Finteza and it is broadening the scope of the developer of the MetaTrader trading platform suite.
The solution is designed to bridge the gaps between online advertisers and the websites where they post their banners, providing transparent details about the effectiveness of campaigns, and making suggestions on how to improve efficiency.
The new product could further extend the influence of MetaQuotes into the industry by providing brokers with an effective tool to monitor the performance of their campaigns. The solution is designed to provide detailed analytics into every campaign that they run, be it mobile or desktop focused. It is set to launch some time later this year.
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Finance Magnates has reached out to MetaQuotes for more details on the project, but at the time of publication has not received a response.
Online advertisers and website owners have been looking for ways to make their businesses less reliant on Google for years and the new product may be intended to deliver more independence to the market.
With the weight of the software company in the retail trading industry, the product may have a crucial initial client base. With the latest changes to marketing practices which ESMA is looking to enforce for EU-regulated brokers, the move could be a strategic one for the company.