The recent joint venture by Advanced Markets & Fortex will not only focus on prime-of-prime services it is now revealed. The two companies just started offering together a complete turnkey FX brokerage solution.
The companies claim to offer affordable entry points for a one-stop shop and an end to end solution for that will allow new and existing FX brokerages to compete on a level playing field with established FX brokers. The fully hosted packages include a branded MT4 platform hosted in the NY4 and HK3 Equinix data centers, web MT4 platform and Fortex MT4 bridge OMX.
The packages also include the Fortex XBook aggregator and risk management suite, white glove customer service, access to no-last look liquidity from banks, bundled with proprietary back-office tools and the Fortex platform for clearing account management.
Value-adding services include consultations with a sales team that helped over 200 new FX brokers navigate the process of starting their own brokerage firms. Services will also include assistance in establishing a company, getting an FX license, opening corporate banking accounts, website design and a CRM through the companies’ network of partners.
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“Our goal is to deliver more than a traditional white-label. At Advanced Markets and Fortex, we deliver a dream to FX entrepreneurs by eliminating high entrance barriers and conflicts of interest as well as being one point of contact for all their needs. Our Product line of “out of the box brokerage solutions” includes a number of pre-set packages that will suit brokerages of any size and will be delivered within a couple weeks timeframe,” said Natallia Hunik, Global Head of Sales at Advanced Markets.
MT4 Web Trader for Pepperstone
It was also separately announced today that the Fortex MT4 Web Trader is now deployed and available to clients of Pepperstone Group Limited. Fortex Web Trader is an online utility that provides broker dealers with direct access to Metatrader4 accounts from a desktop web browser or from mobile devices. As previously reported, Pepperstone has deployed Fortex technology to replace its previous web trading software, the Sirix webtrader from Leverate.
“We never rest in our desire to continue Pepperstone’s strong reputation of being at the forefront of ECN market technology for clients,” said Owen Kerr, chief executive officer and cofounder of Pepperstone. “With this platform we are confident this trend will continue. Our new WebTrader platform provides traders with full market depth of the interbank markets through their familiar MT4 environment with the power, ease of use, and ‘anywhere-anytime’ access of a consumer web application. It delivers superior stability and reliability, and it offers expanded access to deep global dark pool FX liquidity, as well as metal, energy, and CFD products.”
“Mobility and ease of use have become essential elements of successful trading strategies,” said Daniel Chen, chief executive officer and co-founder of Fortex. “With Fortex MT4 Web Trader, we’ve opened the door for MT4 users to easily gain both of these qualities while trading in MT4 environments or using MT4 as their interface to the powerful Fortex ECN platform. We continue to pursue innovations that improve traders’ insights, responsiveness, and visibility into market conditions.”