FXStreet, a provider of news and analysis for the FX markets, is collaborating with convrs, a fintech company dedicated to helping businesses improve their communications with consumers via major messaging apps.
The Barcelona-based company will leverage the unique capabilities of convrs’ solutions to improve the user experience, which is a key factor in acquiring and retaining readers/investors. The first stage of their collaboration will see FXStreet tapping into convrs’ experience to help accelerate the distribution of its financial markets data and news feeds products. More specifically, this will enable FXStreet to deliver the economic calendar and other news over a range of messaging apps including, Telegram, LINE, and Facebook Messenger.
As an alternative or supplemental solution, conv.rs allows FXStreet readers to engage using their preferred messaging apps whilst enabling the company to simultaneously manage multiple conversations at once.
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Higher engagement rates
The statement further explains that people at the present time tend to click more on the contents received via messaging apps than on those received by traditional marketing channels, such as emails. It added they could obtain an average of 80 percent open rate and a 30 percent click-through rate among messaging app users, which indicates the growing tendency to read communications while on the move. There is, therefore, a real chance of being able to reach a very large number of users through messenger apps.
Commenting on the news, Enis Mehmet, Partner Development at convrs, said: “There’s no escaping the popularity of instant messaging apps. Last year, WhatsApp was consistently the most downloaded mobile app and consumers clearly now see messaging as their dominant method of communication.”
Setxi Fernánez, CEO at FXStreet, added: “We are very pleased to have partnered with convrs and thus, be able to offer a new vehicle to our existing clients. We totally believe in the importance of messaging and social media and are delighted to be able to offer this new service.”