Tradimo is opening up opportunities for trainers and educators to publish their content on its online training website, creating shared revenue opportunities. The firm also plans to broaden its subject range to offer courses in trading, investing and personal finance.
The online trading school, part of the CFH Group, reports over 120,000 users per month and has created and owns all its content itself. With its new strategy, educators wishing to reach Tradimo’s targeted client base will be able to post their own courses on the website from December 2015, if their content meets the Tradimo criteria and standards.
Sebastian Kuhnert, CEO of Tradimo, explains: “We have gained a lot of credibility in the market having educated over 2.3 million learners to date, and we are now ready to take our business to the next level. In order to grow more rapidly, we need to offer an even wider range of content and pack it into a next-generation online learning environment, attracting even more end users. We currently offer over 250 lessons which we plan to re-package into 25 courses and hope to have more than 100 high quality courses by external educators and brokers by the end of 2016.
We remain focused on building the largest online training platform and believe there’s huge potential for a wider community to get involved with Tradimo. For example, financial experts launching books about trading techniques or offering webinar trading courses could add an online training course to their portfolio as an extra revenue generation opportunity and a chance to reach an even wider audience. Banks or brokers could sponsor students to do a particular course and use the opportunity as a way to attract new clients.”
The firm explains that selected users will be involved in quality control programmes and that the courses will also be peer reviewed. Tradimo is currently available in English, German, Russian, Chinese and Arabic and will be launching additional language sites in 2016.
Gamification: Tradimo Little Traders
Keen to attract more people to become traders, the team at Tradimo has also been developing a mobile game-based app to engage an audience that has never contemplated trading before.
The game, which immerses people in the trading world so that they will want to open a real trading account and start their trading careers, attracted significant industry attention when its concept was announced in November 2014, winning the Most Innovative Product Award at Forex Magnates London Summit in November 2014.
The first version of the game, entitled Little Traders, will be showcased at the upcoming Finance Magnates London Summit on 3 November, 2015 with a demo available from the Tradimo stand.