PROFTIT Launches FX, Binary-Dedicated CRM and Business Solution

PROFTIT, a software services group that caters to the binary and foreign exchange (FX) industries, has launched its CRM and business management solution for financial service operators, according to a PROFTIT statement.

The new world of Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term, fintech and marketing – register now for the Finance Magnates Tel Aviv Conference, June 29th 2016.

The new offering is PROFTIT’s first foray into a targeted binary and FX-centric CRM and management solution, that utilizes cloud based SaaS (Software as a Service), which will help unify a range of tasks necessitated by brokers. The broker-dedicated CRM gives specific emphasis to the binary and FX brokerage playing field, helping aggregate functionality across major trading platforms, call center solutions and payment processors.

PROFTIT covers all the major areas of the business, with comprehensive CRM designed specifically for the unique demands of binary and Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term operations. With PROFTIT, the entire marketing funnel is trackable and manageable through a single application; from multi-channel campaigns, through to sales calls and right through to retention. With customized workflow, leads are never left to go cold and the proprietary lead allocation technology, coupled with defined KPIs and gamification features, ensure sales and retention teams are always performing at the top of their game.

"Built from the ground up"

Another noteworthy feature of PROFTIT is the user roles and security. One of the challenges that many operators face is keeping their valuable data secure and preventing un-authorized access, or even worse, employees stealing leads data. With PROFTIT, granular rules can be implemented for each user, ensuring they are only able to access the data they need in order to perform their job, plus all actions are tracked and auditable.

According to PROFTIT’s Business Development specialist, Natalie Badash in a recent statement on the launch, “After years of working for one of the major binary options platform providers and having managed and dealt with binary brokers on a daily basis, it was clear that brokers needed a solid and comprehensive solution to manage all areas of their business.”

“PROFTIT has been built from the ground up to address all the needs of brokers, resulting in far greater efficiency, increased productivity and most importantly, more profits with lower costs,” she added.

PROFTIT is a unique software services company that focuses on providing industry specific solutions. PROFTIT solutions are aimed primarily at the binary and forex industries as well as other finance and gaming sectors. Through purpose-built solutions, organizations are able to manage their entire operations with greater efficiency through a user friendly interface and in turn, are able to generate far better ROI.