PROFTIT Launches FX, Binary-Dedicated CRM and Business Solution

PROFTIT’s CRM solution helps aggregate a full range of tasks needed by binary and FX brokers.

PROFTIT, a software services group that caters to the binary and foreign exchange (FX) industries, has launched its CRM and business management solution for financial service operators, according to a PROFTIT statement.

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The new offering is PROFTIT’s first foray into a targeted binary and FX-centric CRM and management solution, that utilizes cloud based SaaS (Software as a Service), which will help unify a range of tasks necessitated by brokers. The broker-dedicated CRM gives specific emphasis to the binary and FX brokerage playing field, helping aggregate functionality across major trading platforms, call center solutions and payment processors.

PROFTIT covers all the major areas of the business, with comprehensive CRM designed specifically for the unique demands of binary and forex operations. With PROFTIT, the entire marketing funnel is trackable and manageable through a single application; from multi-channel campaigns, through to sales calls and right through to retention. With customized workflow, leads are never left to go cold and the proprietary lead allocation technology, coupled with defined KPIs and gamification features, ensure sales and retention teams are always performing at the top of their game.

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“Built from the ground up”

Another noteworthy feature of PROFTIT is the user roles and security. One of the challenges that many operators face is keeping their valuable data secure and preventing un-authorized access, or even worse, employees stealing leads data. With PROFTIT, granular rules can be implemented for each user, ensuring they are only able to access the data they need in order to perform their job, plus all actions are tracked and auditable.

Natalie Badash

According to PROFTIT’s Business Development specialist, Natalie Badash in a recent statement on the launch, “After years of working for one of the major binary options platform providers and having managed and dealt with binary brokers on a daily basis, it was clear that brokers needed a solid and comprehensive solution to manage all areas of their business.”

“PROFTIT has been built from the ground up to address all the needs of brokers, resulting in far greater efficiency, increased productivity and most importantly, more profits with lower costs,” she added.

PROFTIT is a unique software services company that focuses on providing industry specific solutions. PROFTIT solutions are aimed primarily at the binary and forex industries as well as other finance and gaming sectors. Through purpose-built solutions, organizations are able to manage their entire operations with greater efficiency through a user friendly interface and in turn, are able to generate far better ROI.

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