FXCM is set to launch its global affiliate and partner program that will be managed by Paysafe Group’s marketing provider, Income Access, using its software and affiliate network.
The retail FX broker today publicized its new partnership that will be powered by Income Access’ in-house team. The agreement intends to help FXCM’s affiliates and marketing partners grow acquisition in different markets through access to online and offline tracking software. They will also be able to make the most of the Income Access platform and its suite of reporting tools, as well as flexible commission schemes and an ad-serving functionality.
FXCM will use Income Access’ proprietary software, which was acquired by Paysafe three years ago in a $30.0 million cash deal, to optimize affiliate channel performance, with both companies working closely together to focus on optimizing customer acquisition and growth.
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Income Access’ team of marketing specialists, who are due to oversee the new program, will support FXCM in the implementation of campaign conversion strategies with end-to-end tracking and reporting capabilities. The Ad Serving tool also allows the retail broker’s partners to target ad campaigns according to traders’ geo-location, device, language, and various other criteria.
Commenting on the news, Tara Wilson, SVP and General Manager at Income Access said: “We are delighted to partner with a firm that possesses 20 years of industry experience. The launch of its programme on the Income Access platform, along with the expertise provided by our in-house team, will help support FXCM and its affiliate partners around the world.”
Sameer Bhopale, Chief Marketing Officer at FXCM Group, added: “We are thrilled to partner with Income Access, an innovative and leading technology provider in the affiliate space. With its influential network of affiliate partners and a robust, multilingual solution, Income Access delivers a powerful solution that will support our business’ continued growth.”