Familiar Face as EBS Enters Mobile World with Launch of ‘Watch EBS’ FX App

(Update: Post updated to reflect ICAP/NetDania partnership details released today)

EBS has announced the launch of Watch EBS, a new spot FX app. Similar to other FX apps on the market, the new Watch EBS products provides users with real-time spot FX pricing, charts, ability to create portfolios and news updates from FxWirePro. The new product is a white-labeled version of NetDania's popular mobile app.

In order to distinguish the Watch EBS offering from the standard NetDania app, FX pricing is based on actual top of book quotes available on EBS Market’s array of spot, NDF, precious metals and forward rates. An interesting feature is that spreads can be customized based on user preference. What Watch EBS doesn't do is allow EBS customers to access their accounts to place trades. However, this isn't much different from the bulk of institutional facing FX apps which have focused on providing market data without trading functionality.

For EBS, the launch of the app is the firm’s first foray into creating a more extensive suite of mobile trading products. The Watch EBS launch also fits into the overall trend of general adoption of smartphones. While users may have no issues downloading random games and widgets, when it comes to more serious app categories, mainstream developers continue to see interest for their products, such as most popular free health apps being dominated by software produced by established medical industry names. Along the same lines, in announcing EBS Watch, the firm has claimed that the current rendition was based on interest received from clients. Such interest would indicate that among their customers, there is a preference for sticking with trading related products from familiar firms instead of migrating to nearly equal apps from lesser known developers.

For NetDania, a provider of trading and market data tools to institutions and individuals, the partnership brings a well-known client to its group of customers. After focusing on tools since its founding, NetDania has also recently launched a new cross-system Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term which has received favorable reviews from Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term Magnates' sources. Therefore, onboarding EBS as a client is expected to assist NetDania in gathering exposure as a solution for higher-end institutional trader needs.

On this, Stig Brylle, Group CEO & Founder of NetDania, commented in the firm's public statement “We are very pleased to be selected by EBS. It is a strong message from a market leader. I believe they have made a pro-active technology decision.”

Upon announcing the new app that is being made available for iOS, Android and Blackberry users, Viral Tolat, Chief Technology Officer of EBS, commented in the firm’s public release, “EBS Market is widely recognised as the industry leading reference rate. In an ever-changing market, our customers need to remain close to their trades and mobile devices play an important part in facilitating this.” Tolat added, “Following customer interest, we launched Watch EBS to provide enhanced connectivity to the FX markets, allowing them to access research and analysis, dynamic charts and real-time news on-the-go.”