FXCM’s UK and Cyprus Subsidiaries Undergo Name Change to Stratos

The British branch of the broker, FXCM previously operated by Forex Capital Markets Limited, announced a name change to Stratos Markets Limited on Sunday, 10 September. This move comes shortly after FXCM's Cyprus-based company, FXCM EU Ltd, underwent a name change to Stratos Europe Ltd. FXCM Group is changing the names of its European subsidiaries as part of a broader rebranding strategy.

FXCM Undergoes Rebranding in Europe with Name Changes

FXCM originated from the now-defunct Global Brokerage Inc. which declared bankruptcy in 2017. The company's roots date back to 1999 in New York when it was a global financial hub. The latest changes in Europe suggest a rebranding effort is underway.

On 10 September, the UK company registry recorded the name change from Forex Capital Markets Limited to Stratos Markets Limited. This change is reflected on the FXCM UK website where Stratos is listed as the company responsible for trading services.

However, the Financial Conduct Authority (FCA) registry still shows the company under its previous name with license number 217689.

Similarly, in Cyprus, the former FXCM EU Ltd is now known as Stratos Europe Ltd.

Could the development in Europe indicate that FXCM is planning to rebrand as Stratos? While this is a possibility, there is already a company with the same name in the market that specializes in hedging currency and commodity exposures. Finance Magnates asked FXCM about this in an email, but the response received was general and did not address the specific questions asked.

"The name change to Stratos is part of a restructuring of the firm to give us more flexibility. FXCM will continue to operate as a subsidiary of Stratos, similar to how Google operates under Alphabet Inc.," the FXCM's spokesperson commented in an e-mail response to Finance Magnates.

FXCM Broadens Horizons with Strategic Alliances

FXCM Pro, the institutional segment of FXCM, has recently unveiled two significant partnerships to enhance trading services. The first alliance is with Tools for Brokers (TFB), a technology provider , focusing on integrating MetaQuotes' trading platforms, MetaTrader 4 and MetaTrader 5.

Shortly after, FXCM Pro joined forces with Your Bourse, another trading technology provider, to offer traders ultra-fast order execution. This collaboration leverages Your Bourse's Matching Engine, promising an impressive two-microsecond order processing time and the ability to establish a new FIX session in under 20 seconds.

Earlier this year, FXCM introduced a new trading platform and a progressive web application (PWA) as additions to its existing Trading Station Desktop and Trading Station Mobile platforms. These new platforms are part of FXCM's strategy to expand its reach in the near future. The company has indicated its plans to launch a web-based application to support a wider range of trading instruments and provide more global access to its offerings.