The UK fintech aims to solidify its position in the competitive retail investing market.
Significantly, since Robinhood is strongly expanding its presence in the region.
The branding of Freetrade on a taxi in the UK
British
retail investing platform Freetrade has agreed to acquire the UK customer base
of Australian rival Stake. The move underscores the intensifying
competition in the British digital investment landscape. The deal, first
reported by CNBC, will see Freetrade take on all of Stake's UK clients and
their associated assets.
Freetrade Acquires Stake's
UK Customer Base, Bolstering Domestic Presence
Freetrade,
which currently manages over £2 billion in assets for UK clients, expects to
complete the transfer of Stake's UK customer accounts by November. Stake users
will be contacted in the coming weeks with details on how to migrate their
funds and assets to the Freetrade platform.
Viktor Nebehaj, the CEO of Freetrade
“This
deal shows our commitment to capitalizing on opportunities for inorganic growth
to reach that goal,” commented Viktor Nebehaj, the new CEO of Freetrade,
who replaced co-founder Adam Dodds in the position. Dodds
decided to step down in May this year after six years of developing the
company.
“I’m
focused on scaling Freetrade into the leading commission-free investment
platform in the UK market,” Nebehaj added.
The
financial terms of the transaction were not disclosed by either company. Stake,
which entered the UK market in 2020, has decided to refocus on its core
operations in Australia and New Zealand following a recent business review.
This was
also confirmed by the results reported for the first quarter when the company
reached breakeven. Last
year, it lost £8.3 million, still an improvement from the £28.8 million
loss recorded in the previous year. The company's revenues climbed to £21.6
million in 2023, marking an uplift of 45% from 2022.
“Over the
last few months, we have worked closely with Stake to ensure a smooth
transition and good outcomes for their UK customers,” CEO Nebehaj said. “We
look forward to welcoming them and continuing to support them on their
investment journeys.”
London-based Robinhood rival Freetrade buys UK arm of Australian investing platform Stake https://t.co/36KAe5QNhV
The move
also reflects the broader competitive pressures in the UK retail investing
sector, particularly with the recent entry of US giant Robinhood into the
market. Robinhood, which
launched in the UK in November 2023, has been aggressively expanding its
offerings, recently introducing
a securities lending scheme to attract British investors.
British
retail investing platform Freetrade has agreed to acquire the UK customer base
of Australian rival Stake. The move underscores the intensifying
competition in the British digital investment landscape. The deal, first
reported by CNBC, will see Freetrade take on all of Stake's UK clients and
their associated assets.
Freetrade Acquires Stake's
UK Customer Base, Bolstering Domestic Presence
Freetrade,
which currently manages over £2 billion in assets for UK clients, expects to
complete the transfer of Stake's UK customer accounts by November. Stake users
will be contacted in the coming weeks with details on how to migrate their
funds and assets to the Freetrade platform.
Viktor Nebehaj, the CEO of Freetrade
“This
deal shows our commitment to capitalizing on opportunities for inorganic growth
to reach that goal,” commented Viktor Nebehaj, the new CEO of Freetrade,
who replaced co-founder Adam Dodds in the position. Dodds
decided to step down in May this year after six years of developing the
company.
“I’m
focused on scaling Freetrade into the leading commission-free investment
platform in the UK market,” Nebehaj added.
The
financial terms of the transaction were not disclosed by either company. Stake,
which entered the UK market in 2020, has decided to refocus on its core
operations in Australia and New Zealand following a recent business review.
This was
also confirmed by the results reported for the first quarter when the company
reached breakeven. Last
year, it lost £8.3 million, still an improvement from the £28.8 million
loss recorded in the previous year. The company's revenues climbed to £21.6
million in 2023, marking an uplift of 45% from 2022.
“Over the
last few months, we have worked closely with Stake to ensure a smooth
transition and good outcomes for their UK customers,” CEO Nebehaj said. “We
look forward to welcoming them and continuing to support them on their
investment journeys.”
London-based Robinhood rival Freetrade buys UK arm of Australian investing platform Stake https://t.co/36KAe5QNhV
The move
also reflects the broader competitive pressures in the UK retail investing
sector, particularly with the recent entry of US giant Robinhood into the
market. Robinhood, which
launched in the UK in November 2023, has been aggressively expanding its
offerings, recently introducing
a securities lending scheme to attract British investors.
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia.
His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch.
Education:
MA in Finance and Accounting, Cracow University of Economics
Capital.com Appears to Open New Offices in Bahrain, Azerbaijan and Germany
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