First CNN, Now CNBC: Kalshi’s Event Odds Go Prime Time

CNBC entered into a partnership with prediction-market operator Kalshi to integrate its event-odds data across the network’s television, digital and subscription products starting next year.

The deal comes days after a similar collaboration between Kalshi and CNN, highlighting how major news outlets are adding prediction markets to their coverage of politics, economics and global events.

Multi-Year Exclusive Partnership

According to CNBC, the agreement makes Kalshi the sole provider of prediction market data to the channel, mirroring the model the exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term has already tested with CNN but on a competing channel.

CNBC x Kalshi

The leading business news network integrates the leading prediction market.

Kalshi’s data will supercharge CNBC’s reporting: unfiltered, accurate and market-driven.

A new era of media is here. pic.twitter.com/9s1qzWUAPz

— Kalshi (@Kalshi) December 4, 2025

The network also plans to use Kalshi’s prices to show how odds on key events shift as new information hits markets. Editorial teams will integrate the data into segments and analysis rather than treat it as a separate product.

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Kalshi runs a regulated events exchange where users trade contracts tied to outcomes such as elections, inflation releases, policy decisions and cultural moments. Prices on these contracts translate into implied probabilities, which offer a forward-looking view on how traders collectively see the odds.

This structure has made Kalshi a reference point for investors, policymakers and media outlets looking for a quantitative gauge of expectations.

CNN partners with Kalshi to integrate prediction markets into its global newsroom.

The first major news network to embrace Kalshi prediction markets.

A new era of media is here. pic.twitter.com/uXLlWVLjQs

— Kalshi (@Kalshi) December 3, 2025

From early next year, CNBC will reportedly display Kalshi data on flagship shows including “Squawk Box” and “Fast Money,” where viewers will see a dedicated ticker with event odds running alongside traditional benchmarks like stock indexes, bond yields and currency rates.

Forecasts Become Part of the News

CNBC will also feature Kalshi data across its website and subscription services, weaving implied probabilities into stories on macroeconomics, politics and corporate risk. Kalshi, for its part, will host a CNBC page on its platform that highlights markets selected by CNBC editors.

Amid the rising popularity of events contracts, Kalshi recently raised $1 billion in new financing, lifting its valuation to about $11 billion, up from roughly $5 billion less than two months ago.

The prediction platform is also outpacing peers. A report from September showed that it had become the largest venue for prediction markets and event-based contracts by trading activity, as regulated exchanges gain share against offshore platforms.

From September 11–17, Kalshi accounted for 62% of total prediction market volume, versus 37% for Polymarket, according to Dune Analytics. Over that week, Kalshi handled more than $500 million in trading volume.