Trade.com, a trading brand in the retail markets operated by Trade Capital Holding, has launched services in the Italian market after obtaining a local regulatory license, Finance Magnates learned exclusively. The brand further launched a new product: “TRADE Challenges.”

Trade.com Is Now in Italy

The Italian operation is being run under the locally formed entity Trade Capital Italia SIM, which gained authorization as an investment services company from Consob. The platform will offer services to both retail and professional clients.

At launch, the Italian customers can trade US and EU-listed equities. However, the company has plans to add contracts for differences (CFDs) in the next two or three months.

The company highlighted that the institutional operation of Trade.com Italy is affiliated with a group of private bankers and consultants and will provide financial advice and operational support for investment funds.

“We see Italy as a very strategic market,” Roei Gavish, the Group CEO of Trade.com, told Finance Magnates. “We believe a local setup with a strong banking relationship will create a big opportunity.”

The geographical expansion did not come abruptly, as Trade.com already publicized its plans to expand into Italy in September 2022. It also has plans to enter the United States. Apart from the Italian license, Trade.com is regulated in Dubai, the United Kingdom, Cyprus, South Africa, Mauritius, and Spain.

Although Trade.com will use the Italian license only to operate in the local market, it plans to passport it to more European Union countries next year.

A New In-Demand Product

Along with the geographical expansion, the brand announced the launch of the “TRADE Challenge,” under which the firm will provide its own capital to eligible traders for trading.

According to the TRADE Challenge website, it offers funding between $10,000 and $200,000 and will share 70 percent of the profits with traders. It will offer the services under Trade.com’s own trading platform on both web and mobile.

The group company detailed that the Trade Challenge services will be available to traders in Asia, Latin America, Africa, Europe, and the Middle East and North Africa.

Trade.com is not the first broker to launch a service like TRADE Challenge. Earlier, brokers like OANDA, Axi, and Hantec Markets also launched similar services to retail traders. Further, this niche industry has hundreds, if not more, of companies dedicated to offering such services.