The broker aims to expand its services toward the digital payments sector.
The terms of the deal remain undisclosed.
Equiti Group, which operates retail brokers across jurisdictions, announced today (Wednesday) the acquisition of digital payment technology provider Cloud Invest. The strategic deal will allow Equiti to move into the digital payments and services space.
Equiti Group Acquires Cloud Invest
Iskandar Najjar, Co-founder and CEO at Equiti Group
"As part of Equiti's strategic expansion plans, we are excited to move into the digital payment and services space, allowing for operational efficiencies and new revenue segments for the Equiti Group," said Iskandar Najjar, the Co-Founder and CEO at Equiti Group. "Synergies between both companies will allow for smooth integration into our Group."
Cloud Invest specializes in transaction management and digital payment solutions, offering services to banks, retailers, micro-finance, and other industries. Its omnichannel payment solutions cover traditional electronic payment transactions and support new digital transactions.
Otman Ayoujil, CEO at Cloud Invest
"We are thrilled to join Equiti Group and look forward to jointly becoming a unicorn in the global fintech space," said Cloud Invest's CEO, Otman Ayoujil.
Digital Payments Space Is Aggressively Growing
The acquisition came when the digital payment market size was valued at $81.03 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 20.8 percent until 2030, according to Grand View Research.
Equiti has become one of the major brands in the retail trading space. It operates with licenses from regulators in the United Kingdom, the United Arab Emirates, Jordan, Kenya, Seychelles, Armenia, and Cyprus.
The brokerage group opened an Abu Dhabi office earlier this year after setting up a physical presence in Cyprus. Establishing both these offices followed the gain of licenses in those jurisdictions. Most recently, Equiti entered Uganda with the FXPesa brand, launching a physical financial education center.
Mohamed Alahmad, Co-founder and Chief Managing Director of Equiti Group
"This strategic acquisition marks a significant step towards expanding our capabilities in the digital payments sector," Mohamed Alahmad, the Co-Founder and Chief Managing Director of Equiti Group.
"By leveraging Cloud Invest's experience of over ten years working with banks, financial institutions, and partners such as Mastercard, Visa, and Network International, Equiti aims to enhance our service offerings alongside Cloud Invest's deep expertise in this sector."
Equiti Group, which operates retail brokers across jurisdictions, announced today (Wednesday) the acquisition of digital payment technology provider Cloud Invest. The strategic deal will allow Equiti to move into the digital payments and services space.
Equiti Group Acquires Cloud Invest
Iskandar Najjar, Co-founder and CEO at Equiti Group
"As part of Equiti's strategic expansion plans, we are excited to move into the digital payment and services space, allowing for operational efficiencies and new revenue segments for the Equiti Group," said Iskandar Najjar, the Co-Founder and CEO at Equiti Group. "Synergies between both companies will allow for smooth integration into our Group."
Cloud Invest specializes in transaction management and digital payment solutions, offering services to banks, retailers, micro-finance, and other industries. Its omnichannel payment solutions cover traditional electronic payment transactions and support new digital transactions.
Otman Ayoujil, CEO at Cloud Invest
"We are thrilled to join Equiti Group and look forward to jointly becoming a unicorn in the global fintech space," said Cloud Invest's CEO, Otman Ayoujil.
Digital Payments Space Is Aggressively Growing
The acquisition came when the digital payment market size was valued at $81.03 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 20.8 percent until 2030, according to Grand View Research.
Equiti has become one of the major brands in the retail trading space. It operates with licenses from regulators in the United Kingdom, the United Arab Emirates, Jordan, Kenya, Seychelles, Armenia, and Cyprus.
The brokerage group opened an Abu Dhabi office earlier this year after setting up a physical presence in Cyprus. Establishing both these offices followed the gain of licenses in those jurisdictions. Most recently, Equiti entered Uganda with the FXPesa brand, launching a physical financial education center.
Mohamed Alahmad, Co-founder and Chief Managing Director of Equiti Group
"This strategic acquisition marks a significant step towards expanding our capabilities in the digital payments sector," Mohamed Alahmad, the Co-Founder and Chief Managing Director of Equiti Group.
"By leveraging Cloud Invest's experience of over ten years working with banks, financial institutions, and partners such as Mastercard, Visa, and Network International, Equiti aims to enhance our service offerings alongside Cloud Invest's deep expertise in this sector."
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
Prop Firms and Brokers Form a Perfect Synergy: One Offers Access, the Other Capital
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Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
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Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
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We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
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Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
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Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown