Devexperts has enhanced its technology offerings to brokers by bundling its FX and CFDs trading platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term, DXtrade, with Devexa, its AI-powered chatbot for support and sales desks.

Devexperts Bundles DXtrade and Devexa

According to the press release shared with Finance Magnates, the chat widget will be available within the web trading terminal, allowing traders to seek support instantly. In addition, it will help the broker to target traders with personalized marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term offers.

Integrating the chatbot with the trading platform allows brokers to specifically introduce and enhance a few services. They can improve the customer support experience by pre-loading the AI-powered bot with FAQs, bringing video calls and co-browsing features without leaving the trading environment, adding push message delivery for marketing and compliance-related messages, and receiving instant feedback from clients. Moreover, the chatbot can carry out the KYC process for brokers’ clients.

“The bundling of these products extends DXtrade’s functionality. Now, traders can leverage this extra Devexa widget to request additional support and information. They can also use it to issue quick commands such as closing all or specific positions, pulling up a price chart, or viewing recent market news,” said Jon Light, the VP of OTC Platform at Devexperts.

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Enhancing Capabilities of Devexperts’ Technology Offerings

The integration came when Devexperts was already enhancing the functionalities of its trading platform. Last year, the platform added spot crypto trading and spread betting functionalities. On top of that, it enhanced the offerings by integrating the solutions of Your Bourse.

Dexexperts added AI capabilities and launched a new version of its chatbot Devexa in early 2019. Furthermore, the chatbot is equipped with voice support, meaning traders can access it with smart speakers stating voice commands for real-time data to execute trades.

Since its launch, Devexperts has integrated Devexa with other third-party trading platforms like MetaTrader and cTrader. It was even integrated with Salesforce to automate the customer support of FX brokers.

“Since Devexperts developed both DXtrade and Devexa, we ensured the chatbot is an integral part of the trading platform. This allows us to adjust both solutions for sublime performance. Other live chat solutions simply aren’t able to provide a native experience on a web platform—they’re plagued by UI issues. Meanwhile, DXtrade brokers and traders enjoy a superior experience even when sharing a screen. That’s why our combo has no true market peers,” Light added.