Devexperts, one of the leading platform technology developers in the foreign exchange (forex) industry, announced this Wednesday that the Devexa Virtual Assistant has been integrated with MetaTrader 4 and MetaTrader 5.
Devexa is a digital trading assistant and chatbot available in multiple languages. The service is programmed to help brokers improve their client outreach, as well as giving them an additional channel to consume financial services via mobile messengers and smart speakers.
By integrating the assistant with MetaTrader, Devexa can offer traders a number of services, such as showing quotes, charts, checking their account info, e.g. balance, PnL, orders, positions, statements. In addition, through Devexa, clients can place trades through their messaging service of choice.
Commenting on the trading assistant, Evgeny Sorokin, SVP of Software Engineering, said: “Various financial institutions, especially banks, leverage chatbots to help scale their support desks.”
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“People are getting used to talking to bots, and there is an increasing demand on specific functionality from brokers. This kind of software saves manpower to focus on more complex tasks. It helps to improve sales, marketing campaigns, and retention. However, conversational systems are being underestimated, they have more potential for KYC and actual trading.”
Before the integration, Devexa was already available to be used on Facebook Messenger, Telegram, Viber, Google Assistant, and Yandex Alice. The trading assistant can be white-labeled “as is,” or it can be customized, depending on the needs of the broker.
Devexperts at the FMLS19
Conor O’Driscoll, Devexperts VP of Trading Platform, will be at the upcoming Finance Magnates London Summit 2019. On the 13th of November, O’Driscoll will run a workshop on an AI chatbot and demonstrate use cases for brokers to support their daily operations.
Furthermore, for those who attend the demonstration, O’Driscoll will show how an AI chatbot can improve brokers’ customer satisfaction rates while also adding a new marketing channel for brokers to broadcast to select client groups.